Social Media Fuels Division and Angst – But Solving the Underlying Issues at Play is Hugely Complex

Facebook has clearly helped to fuel societal division - but can it be fixed?
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Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions

Twitter's testing out a new way to reply to tweets, which aligns with evolving engagement behaviors.
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Are Nofollow Links A Google Ranking Factor? via @sejournal, @annaleacrowe

Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor? The post Are Nofollow Links A Google Ranking Factor? appeared first on Search Engine Journal.
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Twitter Adds Spaces Replay Stats for Recorded Broadcasts

More data for your audio social planning.
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Facebook Launches New 'Privacy Center' to Facilitate More Control Over Privacy and Data-Sharing Options

The new Privacy Center will provide more oversight and control over your various data tracking options.
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How To Help Google Rank Products With Duplicate Descriptions via @sejournal, @martinibuster

Google's John Mueller answers what to do about duplicate descriptions for products that are different but similar The post How To Help Google Rank Products With Duplicate Descriptions appeared first on Search Engine Journal.
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Rest In Peace Sidney Poitier – Iconic Actor Praised On Social Media

Sidney Poitier (Bahamian-American actor) at the 39th Academy Awards Santa Monica, Los Angeles (10th). … [+]April 1967. He presents the award for Best supporting actress. Graphic House/Archive Photos/Getty Images. Getty Images Sidney Poitier, the screen...read more The post Rest In Peace Sidney Poitier – Iconic Actor Praised On Social Media appeared first on Social Media Explorer.
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Pinterest Adds 'Profiles' Tab to Search Results to Better Highlight Pin Creators

The new tab will highlight relevant creators on any subject in the app.
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Managing Freelance Writers: How To Find, Train & Retain Top Talent via @sejournal, @ronlieback

Learn how to better manage freelance writers and help them grow with your agency or business for your mutual benefit. The post Managing Freelance Writers: How To Find, Train & Retain Top Talent appeared first on Search Engine Journal.
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Longer-Form Video Is an Opportunity for Marketers

We all know that short-form video is all the rage on TikTok and Instagram but there’s a bigger trend many marketers might be overlooking. In this analysis, you’ll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now. Television-Viewing Trend Data According […] The post Longer-Form Video Is an Opportunity for Marketers appeared first on Social Media Examiner | Social Media Marketing.
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Reinforcing first-party data strategies is essential for securing consumers’ loyalty – Nielsen

Every marketer is aware that third party cookies are coming to an end. This may have caused some marketers to feel confused about how they can target consumers and get them to move forward. However,...read more The post Reinforcing first-party data strategies is essential for securing consumers’ loyalty – Nielsen appeared first on Social Media Explorer.
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Does Domain Extension Affect SEO? Google’s John Mueller Explains via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO? Google’s John Mueller Explains appeared first on Search Engine Journal.
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8 Types of Marketing Campaigns (With Examples)

Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by big…Read more ›
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Facebook Live as a Marketing Strategy

Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution? In this article, discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you. Why Businesses Should Consider Facebook Live Let’s start from […] The post Facebook Live as a Marketing Strategy appeared first on Social Media Examiner | Social Media Marketing.
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12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Some tips and pointers to help in your 2022 strategic planning.
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Local SEO: New Google Local & Google Maps Features That Boost Marketing - Ep. 256 via @sejournal, @lorenbaker

Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast] appeared first on Search Engine Journal.
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6 Strategic Marketing Goals and How to Measure Them

Setting clear marketing goals is important, as this can effectively focus your team on a shared vision. But the thing is, you need to choose your goals carefully. Otherwise, you may waste a lot of time on things that bring…Read more ›
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5 Ways to Save Money on Your Facebook Ads

Are you spending too much on your Facebook campaigns? Are you looking for easier ways to identify your winners and cut your losers? In this article, discover how to optimize your Facebook ad analysis so you can improve your overall performance. #1: Set a Facebook Ad Account Monitoring Schedule When you want to get the […] The post 5 Ways to Save Money on Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Tests New Options to Restrict Spaces Access to Smaller Groups

The option could provide new ways to help improve Spaces engagement.
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How Can Different Departments Avoid Keyword Cannibalization? via @sejournal, @tonynwright

How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.
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