Friday, December 31, 2021

Google Ads App Updated With 3 New Features via @sejournal, @MattGSouthern

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.
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Social Media Users Can’t Decide If They Love Or Hate Elizabeth Holmes

SAN JOSE, CALIFORNIA – SEPTEMBER 17: Former Theranos founder and CEO Elizabeth Holmes goes by way of … [+] safety after arriving for court docket on the Robert F. Peckham Federal Constructing September 17, 2021...read more The post Social Media Users Can’t Decide If They Love Or Hate Elizabeth Holmes appeared first on Social Media Explorer.
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Facebook Ad Targeting Ideas for 2022 and Beyond

Noticing declining numbers for your Facebook ads? Have you explored your targeting options in this privacy-restricted environment? In this article, you’ll learn important considerations for Facebook ad targeting and discover steps you can take to improve your results. How 2021 Privacy Updates Impact Facebook Ads Targeting Keeping track of Facebook advertising updates is practically a […] The post Facebook Ad Targeting Ideas for 2022 and Beyond appeared first on Social Media Examiner | Social Media Marketing.
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A Marketer’s Guide To NFTs And The Metaverse via @sejournal, @lisabuyer

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.
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Thursday, December 30, 2021

8 Effective Marketing Channels in 2021 (And How We Use Them)

In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing channels you can think of must work together to create a seamless experience. In this…Read more ›
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Social Media Says Happy Birthday To ‘Doctor Who’ – The Worldwide Cultural Phenomenon

6th of August 1965: This scene is from the episode ‘Mission to the Unknown,’ a popular British television series … [+]The sci-fi TV series Doctor Who shows an episode of Doctor Who that features a...read more The post Social Media Says Happy Birthday To ‘Doctor Who’ – The Worldwide Cultural Phenomenon appeared first on Social Media Explorer.
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13 LinkedIn Marketing Tips for More Visibility

Do you want your LinkedIn content to reach your target audience? Are you looking for more ways to market on LinkedIn? In this article, you’ll learn how to boost your reach on LinkedIn so you can connect with more prospects and customers. How to Increase Organic Reach for Your LinkedIn Company Page When you want […] The post 13 LinkedIn Marketing Tips for More Visibility appeared first on Social Media Examiner | Social Media Marketing.
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Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate

The full messaging encryption process was initially set to be completed by 2022.
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Wednesday, December 29, 2021

5 Essential Enterprise SEO Trends To Watch In 2022

It's been a tumultuous couple of years for marketing professionals. Here are five key enterprise SEO trends to inform your planning for 2022. The post 5 Essential Enterprise SEO Trends To Watch In 2022 appeared first on Search Engine Journal.
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Meeting Black audience demand for representation that matters – Nielsen

Because the media trade appears to be like to be extra inclusive of Black storytellers and develop their model consciousness with Black audiences, a deeper understanding of the group is more and more essential. Charlene...read more The post Meeting Black audience demand for representation that matters – Nielsen appeared first on Social Media Explorer.
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Upgrade Your Facebook Marketing Strategy for 2022

Want better results on Facebook? Are you taking advantage of all that the platform has available? In this article, you’ll discover five ways to supercharge your Facebook strategy. #1: Include Short-Form Content Create Short-Form Video for Facebook Reels Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos made a splash […] The post Upgrade Your Facebook Marketing Strategy for 2022 appeared first on Social Media Examiner | Social Media Marketing.
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New Survey Underlines TikTok's Rise Versus Instagram as the App of Choice Among Teen users

The latest report once again underlines the rise of TikTok, a key concern for Meta's next-level metaverse shift.
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Tuesday, December 28, 2021

Facebook Tests New User Content Controls for News Feed, New Restrictions for Ad Placement

The new control options will give users and brands more ways to manage their Facebook experience.
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Are .edu Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

Some believe that .edu links are more valuable than other links for SEO. Are they right? The post Are .edu Links A Google Search Ranking Factor? appeared first on Search Engine Journal.
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The Future of Eyewear

The global eyewear market is expected to reach $172 billion in 2028, up from $115 billion in 2021.  Consumer shopping habits have changed.  Where people used to buy new eyeglasses every few years, many people...read more The post The Future of Eyewear appeared first on Social Media Explorer.
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Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer

Facebook has announced some changes to its social issues ads requirements.
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Monday, December 27, 2021

New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples

How many hashtags should you include in your IG posts? Some new insights to consider.
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How To Fix 21 Content Creation Mistakes That Impact ROI via @sejournal, @himani_kankaria

Are you unintentionally sabotaging your marketing team's efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content Creation Mistakes That Impact ROI appeared first on Search Engine Journal.
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4 Ways To Increase Customer Satisfaction Using Social Media

Customer satisfaction is that one thing that keeps your customers loyal to your company, and that creates repeat business. The post 4 Ways To Increase Customer Satisfaction Using Social Media appeared first on Social Media Explorer.
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Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses [Infographic]

The new report outlines what's coming next in the social media marketing sphere.
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Sunday, December 26, 2021

YouTube SEO From Basic To Advanced: How To Optimize Your Videos via @sejournal, @searchmastergen

These basic and advanced YouTube video optimization tips and tactics will help ensure your videos are easily findable. The post YouTube SEO From Basic To Advanced: How To Optimize Your Videos appeared first on Search Engine Journal.
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Drama and sports bolster broadcast viewing in October, according to The Gauge – Nielsen

The combination of live sport and new fall television lineups was an enormous boon to broadcast television. According to The Gauge, SME’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28%...read more The post Drama and sports bolster broadcast viewing in October, according to The Gauge – Nielsen appeared first on Social Media Explorer.
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How to Get More Exposure on Instagram

Wish more people saw your content on Instagram? Wondering how to show up in more search results? In this article, you’ll discover three ways to improve your reach on Instagram by using hashtags, location tags, and keyword phrases your target audience is using right now. Plus, you’ll learn how to optimize your profile and content […] The post How to Get More Exposure on Instagram appeared first on Social Media Examiner | Social Media Marketing.
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Instagram Confirms that It's Shutting Down Its Separate 'Threads' Messaging App

Instagram Threads will be no more as we head into 2022.
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Saturday, December 25, 2021

Google Updates Indian Searches With Translated Results via @sejournal, @martinibuster

Google documented a change called Translated Results currently limited to India. It auto-translates the titles and snippets between languages The post Google Updates Indian Searches With Translated Results appeared first on Search Engine Journal.
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How Instagram Has Changed the Ideal Female Body

The ideals of female beauty have changed through the centuries. Social media has accelerated the tendency to view one's image as a source of potential profit, particularly for young women. The post How Instagram Has Changed the Ideal Female Body appeared first on Social Media Explorer.
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How to Use Story to Boost Your YouTube Views

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers? In this article, you’ll discover a seven-step story framework for creating effective YouTube content that inspires action. Why Stories Are So Effective in YouTube Videos Stories offer a powerful way to create an emotional connection between the […] The post How to Use Story to Boost Your YouTube Views appeared first on Social Media Examiner | Social Media Marketing.
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4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns

Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns. The post 4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns appeared first on Search Engine Journal.
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Friday, December 24, 2021

18 Main Types of Marketing (Examples Included)

To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual conference somewhere in the world. You can find examples of…Read more ›
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As Jury Deliberates In Kyle Rittenhouse Trial ‘Kenosha’ Trends On Social Media

KENOSHA WISCONSIN – NOVEMBER 16, BLM protesters are faced with Kyle Rittenhouse supporters … [+]On November 16, 2019, closing arguments at the Kenosha Country Courthouse in Kenosha Wisconsin were held. Photo by Tayfun Koskun/Anadolu Agency...read more The post As Jury Deliberates In Kyle Rittenhouse Trial ‘Kenosha’ Trends On Social Media appeared first on Social Media Explorer.
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The Rise of Social Commerce: Shopping on Facebook and Beyond

Increasingly, consumers are buying products with their smartphones. Many are purchasing directly on Facebook and Instagram without visiting external websites or leaving the apps. This analysis explores mobile shopping and the social commerce trend. You’ll discover which types of customers are shopping on social, which platforms are leading, and how social commerce fits into your […] The post The Rise of Social Commerce: Shopping on Facebook and Beyond appeared first on Social Media Examiner | Social Media Marketing.
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8 Google Business Profile Updates To Make For The Holidays via @sejournal, @rio_seo

Explore 8 Google Business Profile updates that will help improve your local rankings and visibility this holiday season. The post 8 Google Business Profile Updates To Make For The Holidays appeared first on Search Engine Journal.
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Thursday, December 23, 2021

6 Important Insights About Title Tags (953,276 Pages Studied)

  Here’s one of the worst title tag rewrites that I’ve seen: Great example of Google rewriting the title tag and getting it very wrong For non UK folk, the HMRC is the UK tax collectors pic.twitter.com/YbpWaEmSjo — Charles Meaden…Read more ›
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In uncertain times, continuous planning should be the new norm – Nielsen

The media planning process needed a reset even before the epidemic. Brands that have been forced to cut back their budgets during the past 18+ month will experience some uncertainty when it comes to media...read more The post In uncertain times, continuous planning should be the new norm – Nielsen appeared first on Social Media Explorer.
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Boost Your Social Content With This User-Generated Content Strategy

Wish your posts were more engaging? Wondering how to take advantage of the content from your biggest fans?  In this article, you’ll learn where to find user-generated content (UGC) and how to share it effectively. You’ll also find out how UGC can benefit your business and discover why it’s so important to source and publish […] The post Boost Your Social Content With This User-Generated Content Strategy appeared first on Social Media Examiner | Social Media Marketing.
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New Report Suggests TikTok Will Surpass 1.5 Billion Users in 2022

TikTok continues to go from strength to strength, despite rivals seeking to quell its growth.
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Wednesday, December 22, 2021

SiteGround Hosting Outage Over – What Happened via @sejournal, @martinibuster

SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search The post SiteGround Hosting Outage Over – What Happened appeared first on Search Engine Journal.
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Widespread m-payment adoption in Africa inspires growing interest in crypto currencies – Nielsen

For consumers around the globe, mobile phones have become ubiquitous—providing instant, real-time access to information, social networks, entertainment and connectivity. In Africa, the world’s second-largest mobile market behind Asia, that connectivity has super-charged the mobile...read more The post Widespread m-payment adoption in Africa inspires growing interest in crypto currencies – Nielsen appeared first on Social Media Explorer.
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Using Instagram Link Stickers Successfully in Your Stories

Do you want to drive free traffic to your offers and content with Instagram? Are you looking for fresh ideas to transform your stories with link stickers? In this article, you’ll learn everything you need to know about link stickers for Instagram Stories. You’ll get a step-by-step how-to guide for link stickers and discover how […] The post Using Instagram Link Stickers Successfully in Your Stories appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Appoints 'Internal Data Governance Committee' to Oversee Usage of User Data

The new Data Governance Committee will oversee all systematic updates that relate to the usage of user data.
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Tuesday, December 21, 2021

Domain Age: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

When Google is ranking search results, does the algorithm take your domain age into consideration? See what the experts say. The post Domain Age: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
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4 tips for authentic branded content – Nielsen

Advertising is very well-received by audiences. On their journey to enjoy their favorite content, they can easily scroll, skip or block ads. But what stops someone from scrolling—and starting to engage? They want content that...read more The post 4 tips for authentic branded content – Nielsen appeared first on Social Media Explorer.
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Typing into the void: The joy of one-sided conversations with K-pop idols

K-pop fans pay to have one-sided conversations with their favorite artists through specific apps, and I'm one of them. I talked to experts about the appeal.
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TikTok Adds Disney Character Voices to its Text-to-Speech Feature

The announcement comes a day after Instagram added text to speech to Reels.
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Monday, December 20, 2021

TikTok Launches New Digital Magazine to Highlight Effective Marketing Approaches in the App

The 8-page overview includes a range of case studies, insights and tips.
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Can Site Quality Be Quantified in Search Console? via @sejournal, @martinibuster

Google's John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric The post Can Site Quality Be Quantified in Search Console? appeared first on Search Engine Journal.
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Three pillars can simplify measurement for marketers – Nielsen

While marketing budgets were always under scrutiny, it is clear that the coming of the pandemic infected two years ago has highlighted the necessity for effective and efficient spending. This has increased the importance of...read more The post Three pillars can simplify measurement for marketers – Nielsen appeared first on Social Media Explorer.
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Twitter's Coming NFT Profile Images will be Displayed in a Different Shape to Signify Ownership

The alternative display shape will make it harder for people to use NFTs that they don't own on the platform.
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Sunday, December 19, 2021

Facebook Launches 'Creative App Platform' to Expand Stories Functionality

The program will help Facebook expand the creative options within Facebook Stories, which could help boost usage. 
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Do You Have an SEO Triage Plan? 11 Things to Check via @sejournal, @BrianHarnish

You have a short period of time for checks and action to bring immediate value. What should you have in your SEO triage plan? The post Do You Have an SEO Triage Plan? 11 Things to Check appeared first on Search Engine Journal.
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Advertiser Playbook

As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Other factors that impact everything, including marketing strategy, channel choice, message...read more The post Advertiser Playbook appeared first on Social Media Explorer.
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Google Drops Sites Hosted on SiteGround via @sejournal, @martinibuster

SiteGround hosted sites dropping out of Google since Monday. Possibly an issue with DNS The post Google Drops Sites Hosted on SiteGround appeared first on Search Engine Journal.
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