LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

LinkedIn has added some new control features which enable users to restrict who can reply to their posts, and what they see in their feed.
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What 2020’s Best Social Media Campaigns Teach Us for 2021 via @brentcsutoras

There’s no need to reinvent the wheel. Check out awesome social media campaigns from 2020 for insight and inspiration for your campaigns in 2021. The post What 2020’s Best Social Media Campaigns Teach Us for 2021 via @brentcsutoras appeared first on Search Engine Journal.
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Social Media Marketing To Boost Your Truck Rental Business

If you are a moving service provider, you must have your plans to emerge as the best moving service company. As the list for the best and 2021’s cheapest truck rental is formed, every company...read more The post Social Media Marketing To Boost Your Truck Rental Business appeared first on Social Media Explorer.
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Facebook's New, Independent Oversight Board Will Make Final Ruling on Decision to Ban Trump

Facebook has referred its decision to ban the account of former US President Donald Trump to its recently activated Oversight Board.
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7 Marketing KPIs Actually Worth Tracking

All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well, apply the “less is more” principle, and you’ll be on… Read more › The post 7 Marketing KPIs Actually Worth Tracking appeared first on SEO Blog by Ahrefs.
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An In-Depth Semrush Updates Review: New Pricing and New Powerful Features in 2021

If there is one thing we learned in 2020 is that taking your business online is the only way to future-proof business growth. But with ever-increasing competition, you will have to invest in specific tools...read more The post An In-Depth Semrush Updates Review: New Pricing and New Powerful Features in 2021 appeared first on Social Media Explorer.
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Snapchat Ads: How to Get Started

Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat […] The post Snapchat Ads: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.
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Facebook Launches Updated 'Account Quality' Dashboard to Help Businesses Address Concerns

Facebook is adding a new dashboard to help businesses keep track of any suspended ads or impacted posts as a result of rule violations.
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My Favorite Gospel Singers

George Rutler is an outspoken parish priest who is well known across the country. The Manhattan-based priest appears on many TV programs, and he is also an author with over nineteen published books. In addition,...read more The post My Favorite Gospel Singers appeared first on Social Media Explorer.
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Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe

Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative. The post Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @gregjarboe appeared first on Search Engine Journal.
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Facebook Group Engagement: How to Develop a Loyal Community

Does your business manage a Facebook group? Wondering how to build an engaged group that supports your business goals? In this article, you’ll find five steps to create a Facebook group that members will return to and engage with. You’ll also get examples of posts you should be using and discover three types of posts […] The post Facebook Group Engagement: How to Develop a Loyal Community appeared first on Social Media Examiner | Social Media Marketing.
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What is Signal? How to use the encrypted messaging app

The Signal messaging app uses end-to-end encryption so that your texts, calls, videos, files, and location remain private. Here's how to use it.
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17 Creative Marketing Ideas for Small Businesses

They’re all free or inexpensive, creative (not the usual boring ideas), and things that pretty much any business can do. Here’s the list: Write blog posts that rank and convert Get video views from Google Get included on “best x… Read more › The post 17 Creative Marketing Ideas for Small Businesses appeared first on SEO Blog by Ahrefs.
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How Branding Supports Search Engine Marketing Success & ROI via @tonynwright

It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference. The post How Branding Supports Search Engine Marketing Success & ROI via @tonynwright appeared first on Search Engine Journal.
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Facebook Ads Rejected? Here’s What to Do

Did Facebook reject your ad? Wondering if there’s a way to avoid rejection or overturn decisions? In this article, you’ll discover common mistakes that negatively impact Facebook ads and get tips to troubleshoot disapproved ads on your own. You’ll also find out how to submit a request for review of a disputed ad. To learn […] The post Facebook Ads Rejected? Here’s What to Do appeared first on Social Media Examiner | Social Media Marketing.
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Social Media For Accounting Firms: Strategies For 2021

Accountants are always in high-demand, but despite their importance, many companies are under patronized. What’s the problem? Though different businesses obviously face different challenges, for many accounting firms, the biggest barrier to growth is a...read more The post Social Media For Accounting Firms: Strategies For 2021 appeared first on Social Media Explorer.
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Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Twitter has shared some new advice on how to maximize the performance of your Twitter ads.
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The Best Cybersecurity Suites for Computer and Internet Security

Many are still confused about how to make their computers and devices safe from any hackers or intruders when it comes to implementing security measures. The post The Best Cybersecurity Suites for Computer and Internet Security appeared first on Social Media Explorer.
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DuckDuckGo Hits New Record: 100 Million Searches Per Day via @MattGSouthern

DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day. The post DuckDuckGo Hits New Record: 100 Million Searches Per Day via @MattGSouthern appeared first on Search Engine Journal.
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Facebook Business Suite: What Marketers Need to Know

Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […] The post Facebook Business Suite: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Posting at high engagement times can help boost your social media performance - take a look at these insights.
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WhatsApp Delays Privacy Policy Update in Order to Further Address User Concerns

WhatsApp has halted a planned update to its usage terms after many users misunderstood what the update would mean for their personal information.
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LinkedIn Launches 6 Free Advertising Courses via @MattGSouthern

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. The post LinkedIn Launches 6 Free Advertising Courses via @MattGSouthern appeared first on Search Engine Journal.
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Outsource These 5 Services to Save Money

In the current climate, where businesses are continually searching for strategies to manage costs while maintaining competitiveness, outsourcing has become a core business function. Even for the budding and large companies, outsourcing is a powerful...read more The post Outsource These 5 Services to Save Money appeared first on Social Media Explorer.
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8 Typography Design Trends for a Modern Business Website in 2021 [Infographic]

Get some inspiration for your campaigns and design with this overview of rising typography trends.
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Tips to Spot Sophisticated Phishing Scams

We all receive dozens of emails every day. Businesses receive hundreds, maybe even thousands. And although some will be useful and perfectly legitimate, others will be what you would call “spam.” In other words, they...read more The post Tips to Spot Sophisticated Phishing Scams appeared first on Social Media Explorer.
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Google Reportedly Blocking Australian News From Search via @MattGSouthern

Google is removing some Australian news sites from search results in a move which follows a government order to pay publishers for their content. The post Google Reportedly Blocking Australian News From Search via @MattGSouthern appeared first on Search Engine Journal.
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4 Ways To Cut IT Costs In 2021

With technology leading the way in all spheres of life, including business, IT is a significant aspect that organizations have to invest wisely in. Without a doubt, IT is a major force that drives digital...read more The post 4 Ways To Cut IT Costs In 2021 appeared first on Social Media Explorer.
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Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Twitter has published a new planning guide to help map out your tweet strategy for 2021.
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3 Times You Need an Economic Consultant

Many companies find themselves in a position where they could use an economic consultant. The post 3 Times You Need an Economic Consultant appeared first on Social Media Explorer.
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You’ve Got Time! Build Your 2021 Marketing Strategy Now via @danibeetalks

If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here's how. The post You’ve Got Time! Build Your 2021 Marketing Strategy Now via @danibeetalks appeared first on Search Engine Journal.
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What to Do When Your Facebook Ads Fail

Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […] The post What to Do When Your Facebook Ads Fail appeared first on Social Media Examiner | Social Media Marketing.
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Instagram's Testing an Option to Unhide Total Like Counts on Posts

Instagram's testing out a new toggle that would give users the option to hide like counts on their posts.
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Melvin Brewing Explains Why They Support Higher Education and Why Your Business Should Too

Colleges can get expensive for students, making it difficult for them to get through school. Some students need to get loans just to pay for their tuition, which can pose challenges, stress and problems. Due...read more The post Melvin Brewing Explains Why They Support Higher Education and Why Your Business Should Too appeared first on Social Media Explorer.
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In the Wake of the Trump Bans, Social Platforms Need to Establish Clearer Parameters on Speech

In the wake of the banning US President Donald Trump, social platforms now need to establish how we stop the next Trump from happening.
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Should You Have a Trailing Slash at the End of URLs?

In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html, index.php, etc.) where the content… Read more › The post Should You Have a Trailing Slash at the End of URLs? appeared first on SEO Blog by Ahrefs.
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No-Click Searches Require a New Way to Measure SEO Results via @gregjarboe

SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here. The post No-Click Searches Require a New Way to Measure SEO Results via @gregjarboe appeared first on Search Engine Journal.
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TikTok Launches 'Black Creatives' Program to Foster New Talent

TikTok has launched a new program to support Black creators, as part of the platform's broader effort to ensure greater diversity on its platform.
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Why Social Media Is Buzzing About The Antigen Test for Coronavirus

Last December 2019, the city of Wuhan in China was put under lockdown due to the discovery of a new virus that had the potential of killing citizens first by the hundreds and eventually by...read more The post Why Social Media Is Buzzing About The Antigen Test for Coronavirus appeared first on Social Media Explorer.
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How to Use Facebook Click to Call Ads

If you market on Facebook you will need to track the effectiveness of your click to call ads. The post How to Use Facebook Click to Call Ads appeared first on Social Media Explorer.
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New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.
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How to Build the Perfect Facebook Ad Audience via @GaryLHenderson

Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business. The post How to Build the Perfect Facebook Ad Audience via @GaryLHenderson appeared first on Search Engine Journal.
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Using Facebook Ads Manager to Analyze Your Ad Performance

Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […] The post Using Facebook Ads Manager to Analyze Your Ad Performance appeared first on Social Media Examiner | Social Media Marketing.
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LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has added a new 'swipe up' link option for LinkedIn Stories - bit it's not available to all users just yet.
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Facebook Looks top Provide More Data Transparency with Revamped 'Access Your Information' Tool

Facebook has revamped its personal data access tool to make it easier for users to find out what data Facebook's tracking
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How Ahrefs Counts Links and Domains

When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also going to be some differences depending on each… Read more › The post How Ahrefs Counts Links and Domains appeared first on SEO Blog by Ahrefs.
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SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 via @MrDannyGoodwin

SEJ eSummit kicks off today. Attend to learn actionable insights on SEO, enterprise SEO, PPC, paid social, and more from top industry practitioners. The post SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 via @MrDannyGoodwin appeared first on Search Engine Journal.
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YouTube TrueView Ads Demystified: What Marketers Need to Know

Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a YouTube ad campaign. Read this article for step-by-step instructions. #1: […] The post YouTube TrueView Ads Demystified: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Says it's Suspended More Than 70,000 Accounts Following the Capitol Riots

Twitter has conducted a mass action to suspend accounts primarily dedicated to sharing QAnon content. 
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Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.
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Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.
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How to Scale Facebook Ads for More Leads and Sales

Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […] The post How to Scale Facebook Ads for More Leads and Sales appeared first on Social Media Examiner | Social Media Marketing.
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