How to Use & Reduce Customer Acquisition Cost (CAC)

You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain period, the formula would be: CAC = 1000/10 = $100.…Read more ›
http://dlvr.it/S0nW3B

Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook's announced a set of new video ad options, including the first stage of Instagram Reels ads.
http://dlvr.it/S0mxPY

BigQuery Hack to Track Total Rankings in Data Studio via @sejournal, @seocounseling

Tired of not being about to track total keyword rankings in Data Studio? Is Google Sheets crashing your computer? Try this BigQuery hack! The post BigQuery Hack to Track Total Rankings in Data Studio appeared first on Search Engine Journal.
http://dlvr.it/S0mJPs

How to Improve Your Facebook Organic Reach

Has your Facebook reach plummeted? Looking for better ways to get in front of your ideal audience? In this article, you’ll learn a three-step system to improve your Facebook organic reach. Why Businesses Should Pay Attention to Organic Reach on Facebook With the upcoming iOS changes and Google Privacy Sandbox, off-platform actions are going to […] The post How to Improve Your Facebook Organic Reach appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0lkQs

TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021

Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of TikTok in the past few...read more The post TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021 appeared first on Social Media Explorer.
http://dlvr.it/S0kC4C

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.
http://dlvr.it/S0jq2T

Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist via @sejournal, @annaleacrowe

Need help maintaining and optimizing your WordPress website? Here's a simple, easy-to-follow, and information-packed checklist to use! The post Don’t Launch a WordPress Site Before You Go Through This 17-Step Checklist appeared first on Search Engine Journal.
http://dlvr.it/S0jQLS

How to Budget for Facebook Ads: Forecasting Your Costs

Do you use Facebook ads? Wondering how to accurately forecast your ad spend? In this article, you’ll discover a simple formula that will help you budget your Facebook ad spend. To learn how to calculate your Facebook ads budget based on your sales goals, read the article below for an easy-to-follow walkthrough or watch this […] The post How to Budget for Facebook Ads: Forecasting Your Costs appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0j2Tw

What To Know About Keyword Research

The goal of any SEO strategy should be to rank as highly in Google as you can. The closer you can get to the top of search results, the better for you. Only around 2...read more The post What To Know About Keyword Research appeared first on Social Media Explorer.
http://dlvr.it/S0gg3S

Facebook is Now Suggesting Topics for Users to Follow in Feeds

Facebook is looking to expand engagement around specific topics, with new recommendations in feeds.
http://dlvr.it/S0gGb5

How to Submit Your Website to Google in 2021

But how do you submit your website to Google in 2021? And do you even need to? In this guide, you’ll learn: How to submit your website to Google How to submit URLs to Google If and why you need…Read more ›
http://dlvr.it/S0fsFQ

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights via @sejournal, @joshuacmccoy

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that. The post 4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights appeared first on Search Engine Journal.
http://dlvr.it/S0fR1W

Facebook Organic Video Post Testing: Split Test Your Way to Better Results

Do you post organic videos on Facebook? Wondering how to run split tests without ads? In this article, you’ll learn how to use Facebook’s organic video post testing feature to find out which thumbnails, titles, descriptions, and video version your audience prefers. Why Use Facebook’s Organic Video Post Testing Tool? Over the past couple of […] The post Facebook Organic Video Post Testing: Split Test Your Way to Better Results appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0cfbS

Google Adds New 'Page Experience' Report to Help Site Owners Prepare for Algorithm Update

Google has added a new website testing tool to help site owners prepare for its coming page experience update.
http://dlvr.it/S0c1V0

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Facebook has announced a range of new features to tap into the rising audio social trend.
http://dlvr.it/S0bLd4

How To Improve Test Management?

Every one of the teams which are working with the Agile system know about Jira. This platform is extensively used and now organizations are creating test management tools for Jira, these tools can seamlessly integrate...read more The post How To Improve Test Management? appeared first on Social Media Explorer.
http://dlvr.it/S0ZlZj

A Guide to Amazon Indexing & How to Check Your Keyword Indexing via @sejournal, @AMZRobynJohnson

Want your products to get found on Amazon? Learn best practices, the basics, and advanced Amazon keyword indexing techniques here. The post A Guide to Amazon Indexing & How to Check Your Keyword Indexing appeared first on Search Engine Journal.
http://dlvr.it/S0Xq3z

Instagram Shopping: How to Get More Exposure and Sales

Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales? In this article, you’ll find five ways to sell more on Instagram, even if you don’t have Instagram checkout. Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. […] The post Instagram Shopping: How to Get More Exposure and Sales appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0X7my

The State of SEO in 2021 [Infographic]

Here's a new overview of some the key SEO trends of the moment, and data on why search remains a key consideration.
http://dlvr.it/S0WSCb

Improve the Performance of Your Website Through Image Optimization [Infographic]

Image optimization is a key element in improving website speed - check out these tips.
http://dlvr.it/S0VsBy

Google Answers: Is this Cloaking? via @sejournal, @martinibuster

John Mueller explains why it's okay to block Google from seeing certain things on a web page The post Google Answers: Is this Cloaking? appeared first on Search Engine Journal.
http://dlvr.it/S0SvkL

YouTube Provides New Overview of How its Video Recommendation Systems Work

YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.
http://dlvr.it/S0SDkz

In Ruling on Trump's Ban, Facebook's Oversight Board Has the Opportunity to Change the Platform's Approach

Facebook's independent Oversight Board is about to face its first major test.
http://dlvr.it/S0RYgd

5 Tips for Managing PPC After the Coronavirus Outbreak via @sejournal, @LisaRocksSEM

PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition. The post 5 Tips for Managing PPC After the Coronavirus Outbreak appeared first on Search Engine Journal.
http://dlvr.it/S0Qyzb

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.
http://dlvr.it/S0P25Y

Why Everyone Can Benefit from a Vacation with Helen Lee Schifter

With society finally seeing a light at the end of the tunnel with the coronavirus pandemic, people are starting to confirm their revenge travel plans. People have felt extremely stressed and defeated this past year,...read more The post Why Everyone Can Benefit from a Vacation with Helen Lee Schifter appeared first on Social Media Explorer.
http://dlvr.it/S0NM1S

Social Media Marketing: 10 Trends in Social Networks That Will Mark 2021

In 2020, the world had to take a big leap forward in digitization, and many sectors had to adapt, including marketing and communication. Fueled by the constant evolution of technology, social networks benefit from an...read more The post Social Media Marketing: 10 Trends in Social Networks That Will Mark 2021 appeared first on Social Media Explorer.
http://dlvr.it/S0Mh7L

Scalable SEO: 20 Enterprise Experts Share Tips & Advice via @sejournal, @marktraphagen

Discovering and implementing the efficiencies of scale is essential for Enterprise SEO. In this article, SEO professionals give insight on working at the enterprise level. The post Scalable SEO: 20 Enterprise Experts Share Tips & Advice appeared first on Search Engine Journal.
http://dlvr.it/S0M4m4

Facebook Provides Tips on Effective Brand Performance Measurement in Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series.
http://dlvr.it/S0K8Gq

7 Useful Marketing Skills (That I Used to Thrive in My Career)

One person says it’s copywriting; another says it’s coding. One person argues it’s branding; another argues it’s strategic thinking. Add performance marketing, data science, and soft skills like management into the mix and you’ll see that the list is endless.…Read more ›
http://dlvr.it/S0JWXj

How to Tell What Readers Want & Give It to Them via @sejournal, @JRiddall

Learn to tap into readers' needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here. The post How to Tell What Readers Want & Give It to Them appeared first on Search Engine Journal.
http://dlvr.it/S0Htdc

Email Marketing Strategy: What Marketers Need to Know

Do you have an email list? Wondering how to leverage email in your marketing? In this article, you’ll learn how to develop an email marketing strategy to sell your products and services. Why Social Marketers Should Consider Email Unlike your following on social media, your email list is an asset that you control. On social […] The post Email Marketing Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0HKxf

The Futures of Social Media and Gaming Are Intertwined

n 2020, Epic Games and Travis Scott held a surreal virtual concert in “Fortnite.” It wasn’t the first time the video game developer had turned “Fortnite” into a virtual venue, but this show shattered its...read more The post The Futures of Social Media and Gaming Are Intertwined appeared first on Social Media Explorer.
http://dlvr.it/S0FhHP

TikTok Shares New Ad Strategy Tips, Based on Responses from 25,000 Users

TikTok has provides some new ad tips, based on a new, 25k respondent research report.
http://dlvr.it/S0FHMH

How to Create TikTok Videos the Algorithm Loves

Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? In this article, you’ll discover how to optimize your videos to achieve mass organic exposure on TikTok. To learn how to optimize the structure of your TikTok videos, read the article below for an easy-to-follow walkthrough or watch this […] The post How to Create TikTok Videos the Algorithm Loves appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S0Dt6q

Lead generation strategies for newly launched products

What is the most important part of launching a new product? Is it the product itself? Is it having enough stock? How about an incredibly slick and well-designed product page? No. the most important thing...read more The post Lead generation strategies for newly launched products appeared first on Social Media Explorer.
http://dlvr.it/S0DT4Z

Facebook Outlines How to Make Best Use of Organic Video Testing in Creator Studio

Facebook has provided a new overview of its organic video testing tool in Creator Studio
http://dlvr.it/S0BvqC

What is Inbound Marketing? A Beginner’s Guide

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah—who noticed that a new marketing paradigm was needed for the Internet age—the goal of inbound marketing is to get found by prospects and customers while building a strong relationship with them. In…Read more ›
http://dlvr.it/S0BVLq

Every app is going to copy Clubhouse, and we just have to deal with it

With Clubhouse's drop-in audio, a new content style has appeared, and every app on your phone wants a piece of the action.
http://dlvr.it/S0B3pj

How to Get Started With YouTube Audio Ads via @sejournal, @brookeosmundson

YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here's how. The post How to Get Started With YouTube Audio Ads appeared first on Search Engine Journal.
http://dlvr.it/S09dBX

7 Ways to Improve Your Facebook Engagement

Is your Facebook engagement falling? Want more people to comment, react, save, and share your Facebook posts? In this article, you’ll find seven tips you can use to improve your Facebook engagement. Why Is Facebook Engagement so Important? Facebook users can engage with content in many ways on the platform and each has unique benefits […] The post 7 Ways to Improve Your Facebook Engagement appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S07p2B

20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]

Content remains a key element of any effective digital marketing strategy - check out these stats.
http://dlvr.it/S0792p

Google Launches New Overview of Pandemic Trends, Based on Google Search Volume

Google has launched a new, interactive tool which lists the top hobby trends over the past year.
http://dlvr.it/S06VD3

Google Merchant Center: A Local SEO Goldmine for Retailers via @sejournal, @localseoguide

Learn how multi-location retailers can use Google Merchant Center to uncover a treasure trove of data to power local SEO campaigns. The post Google Merchant Center: A Local SEO Goldmine for Retailers appeared first on Search Engine Journal.
http://dlvr.it/S05tm1

9 Ways to Boost Instagram Engagement With Reels

Wondering how to get more engagement on your Instagram reels? Looking for practical tips? In this article, you’ll discover nine ways to use Instagram Reels to boost your Instagram engagement. What Type of Content Works Best on Instagram Reels? Stories and IGTV and Reels—oh my! With so many options, when should you use Reels instead […] The post 9 Ways to Boost Instagram Engagement With Reels appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/S03n9g

Facebook Provides Audience Connection Tips in Latest 'Social Skills' Video

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.
http://dlvr.it/S0371Q

How Hiring Managers Use Social Media to Assess Candidate Political Stances [Infographic]

With political stances becoming more divisive, hiring managers are now factoring political posts on social media into their decision making. 
http://dlvr.it/S02RvB

Google Discover Now Excludes 5 Kinds of Content via @sejournal, @martinibuster

Google Discover is excluding Satire and four other types of content. There is a report of non-satire content being excluded The post Google Discover Now Excludes 5 Kinds of Content appeared first on Search Engine Journal.
http://dlvr.it/S01qWc

Must-Have Facebook Marketing Strategies for your E-Commerce Business

How can your brand thrive on Facebook? The social media site is your best shot at marketing your company. According to a recent study, Facebook produces the best ROI. So you’ve done the research and...read more The post Must-Have Facebook Marketing Strategies for your E-Commerce Business appeared first on Social Media Explorer.
http://dlvr.it/RzzhRb

An Overview of Reddit's Potential for Brands [Infographic]

Have you considered Reddit for your marketing efforts? This infographic lays out some key usage insights and ad tips.
http://dlvr.it/Rzz3Nj