Sunday, October 25, 2020

Best Marketing Practices to Increase Customer Retention

When does customer retention happen?  A common misconception about customer retention is the idea that customer retention happens after you have a customer. In reality, customer retention begins with marketing. There are a variety of...read more The post Best Marketing Practices to Increase Customer Retention appeared first on Social Media Explorer.
http://dlvr.it/RkJ1VN

Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern

Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger. The post Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern appeared first on Search Engine Journal.
http://dlvr.it/RkHb9g

Saturday, October 24, 2020

Track These 3 SEO KPIs to Make Better Marketing Decisions

In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,… Read more › The post Track These 3 SEO KPIs to Make Better Marketing Decisions appeared first on SEO Blog by Ahrefs.
http://dlvr.it/RkGBf0

YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.
http://dlvr.it/RkFkB5

Sustainability Marketing: What Every Brand Needs to Know

Sustainability can be a big and intimidating word. If you’re a business, it might be a way of mitigating risk, managing legislation, reporting on your environmental and social governance policies, advancing the UN’s Sustainable Development...read more The post Sustainability Marketing: What Every Brand Needs to Know appeared first on Social Media Explorer.
http://dlvr.it/RkFFdB

5 Ways to Avoid Customer Service Slumps During a Pandemic

Modern thought leaders love to emphasize invested employees, integration of technology, and supply chain management as the most important elements of running a successful business. However, at the end of the day, these pale in...read more The post 5 Ways to Avoid Customer Service Slumps During a Pandemic appeared first on Social Media Explorer.
http://dlvr.it/RkDpYB

Friday, October 23, 2020

How Machine Learning Is Changing SEO & How to Adapt via @wburton27

Artificial intelligence is changing SEO. Here's what you'll need to do to optimize for machine learning and terminate the competition. The post How Machine Learning Is Changing SEO & How to Adapt via @wburton27 appeared first on Search Engine Journal.
http://dlvr.it/RkCB4j

Facebook Adds New Organic Post Testing Option to Creator Studio

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.
http://dlvr.it/RkBVTd

Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program

Facebook has launched a new training program with Coursera to help people get certified digital marketing training.
http://dlvr.it/Rk9q6f

How to Add Keywords in Your Copy While Making Google Love You via @tonynwright

Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines. The post How to Add Keywords in Your Copy While Making Google Love You via @tonynwright appeared first on Search Engine Journal.
http://dlvr.it/Rk9CY9

Thursday, October 22, 2020

What Is Schema Markup? How to Use It for SEO

You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach… Read more › The post What Is Schema Markup? How to Use It for SEO appeared first on SEO Blog by Ahrefs.
http://dlvr.it/Rk7RXC

3 New LinkedIn Company Page Features for Marketers

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […] The post 3 New LinkedIn Company Page Features for Marketers appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/Rk6kWJ

Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season

Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns.
http://dlvr.it/Rk63N2

Google Confirms Search Console Reporting is Delayed via @MattGSouthern

Google Search Console is affected by an issue that’s causing delays in updating the Index Coverage report. The post Google Confirms Search Console Reporting is Delayed via @MattGSouthern appeared first on Search Engine Journal.
http://dlvr.it/Rk5S22

Wednesday, October 21, 2020

4 Paid Tactics to Grow Your Instagram Following

The Instagram algorithm is constantly being modified and this is affecting users who rely on Instagram for organic methods negatively. As your reach and engagement are dwindling.  One way to beat this algorithm change is...read more The post 4 Paid Tactics to Grow Your Instagram Following appeared first on Social Media Explorer.
http://dlvr.it/Rk3j05

3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence

eCommerce is on the rise in 2020, with projections showing that it's advanced by half a decade within months due to the COVID-19 lockdowns.
http://dlvr.it/Rk2zvD

Oracle Wins in TikTok Takeover Race, Though Technical Questions Remain

After weeks of intense negotiations, Oracle has now been named as the preferred partner for TikTok in the US.
http://dlvr.it/Rk2Hlc

Scammers find a new target: Teens on TikTok

Scams promising fast, easy money or fake diet pills have proliferated.
http://dlvr.it/Rk1gz5

Tuesday, October 20, 2020

Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content. The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjzvhQ

Rusty Tweed Shares How to Use Social Media to Find Scholarships

Rusty Tweed is interested in helping students find scholarship opportunities. Scholarships can be a crucial aspect of access to higher education, and students should look at all possible avenues to receive these funds. Students should...read more The post Rusty Tweed Shares How to Use Social Media to Find Scholarships appeared first on Social Media Explorer.
http://dlvr.it/RjzBKB

Twitter's Testing Audio Clips in DMs with Users in Brazil

After releasing audio clips in tweets back in June, Twitter is now also testing audio DMs with some users.
http://dlvr.it/RjyT0W

What Are Breadcrumbs & Why Do They Matter for SEO? via @annaleacrowe

Breadcrumbs are navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO. The post What Are Breadcrumbs & Why Do They Matter for SEO? via @annaleacrowe appeared first on Search Engine Journal.
http://dlvr.it/Rjxsbn

Monday, October 19, 2020

Growthoid Review: A Powerful Tool to Boost Organic Instagram Followers

Here’s how Growthoid can get you more real Instagram followers and get more eyes looking at your content. It’s a total game changer.  There’s no shortage of competition on Instagram, and with  1 billion active...read more The post Growthoid Review: A Powerful Tool to Boost Organic Instagram Followers appeared first on Social Media Explorer.
http://dlvr.it/Rjw700

Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.
http://dlvr.it/RjvR1b

Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through

Google is adding a new video ad metric which tracks conversions after viewing your ad, even if the user doesn't initially click.
http://dlvr.it/RjtlRH

LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O'Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more. The post LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
http://dlvr.it/Rjt9Lg

Sunday, October 18, 2020

20 Year Old Student Grows Some Of The Biggest Businesses Around The World

The rise of influencers and Youtube stars over the past decade has meant that people are influenced by social media and digital stars more than ever. But what if there was an entity that turned...read more The post 20 Year Old Student Grows Some Of The Biggest Businesses Around The World appeared first on Social Media Explorer.
http://dlvr.it/RjrltJ

Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators

Google has launched a new platform to facilitate monetizable virtual events for creators.
http://dlvr.it/RjrJdX

Facebook Outlines Coming Mental Health Support Tools

With the impacts of COVID-19 wearing on many people, Facebook has outlined a range of new mental health resources that it's developing for its apps.
http://dlvr.it/RjqtMv

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA] via @theshelleywalsh

We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes. The post Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA] via @theshelleywalsh appeared first on Search Engine Journal.
http://dlvr.it/RjqSxm

Saturday, October 17, 2020

Why is Content Marketing Important? 5 Reasons

How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful… Read more › The post Why is Content Marketing Important? 5 Reasons appeared first on SEO Blog by Ahrefs.
http://dlvr.it/Rjp930

Facebook Launches 'Get Digital' Program to Improve Digital Literacy Among School Students

Facebook has launched a new program to help students understand the various privacy and security concerns online, with many of them returning to school in digital form.
http://dlvr.it/RjnhJH

TikTok Leads Social App Downloads Again in August

Despite questions about its future, TikTok was once again the most downloaded non-gaming app in August according to data from Sensor Tower.
http://dlvr.it/RjnFLf

TikTok is working to stop the spread of a suicide video

TikTok is trying to prevent the spread of a graphic video that shows a man dying by suicide, but its efforts are being hampered by users re-uploading the clip.
http://dlvr.it/RjmpZd

Friday, October 16, 2020

Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub

Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1. The post Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub appeared first on Search Engine Journal.
http://dlvr.it/Rjl9z5

Twitter Shares New Insights into 'Back to School' Discussion Trends [Infographic]

Twitter has shared some new insights into the rising back to school discussion, including key notes on trends that brands can tap into.
http://dlvr.it/RjkWRv

Instagram Adds 'Suggested Reels' Display in Main Feed, Launches Monthly Reels Trend Insights

Instagram is working on a range of ways to boost its new 'Reels' option in order to capitalize on concerns around TikTok.
http://dlvr.it/Rjjr7R

PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin

Learn the basics of paid search marketing and everything you need to know about how pay-per-click advertising works from our PPC 101 guide. The post PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjjFQs

Thursday, October 15, 2020

301 vs. 302 Redirects for SEO: Which Should You Use?

But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differently.… Read more › The post 301 vs. 302 Redirects for SEO: Which Should You Use? appeared first on SEO Blog by Ahrefs.
http://dlvr.it/RjgG5Q

Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.
http://dlvr.it/RjfZ7N

Facebook Outlines New Measures to Protect the Integrity of the US Presidential Election

With the US election looming, Facebook has announced a range of additional measures to protect voters from manipulation.
http://dlvr.it/Rjdv6T

What the biggest tech companies are doing to make the 2020 election more secure

All eyes are on tech companies ahead of the presidential election
http://dlvr.it/RjdKG0

Wednesday, October 14, 2020

Buy Your Metadata SEO T-Shirt Now [September Only] via @MrDannyGoodwin

Are you a master of metadata? Well, you're gonna love Search Engine Journal's new SEO-themed T-shirt – available to buy now, for one month only. The post Buy Your Metadata SEO T-Shirt Now [September Only] via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjbX5h

How to Write Facebook Ads That Reduce the Barrier to Purchase

Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […] The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/RjZrkT

Facebook is Letting Some Users View Instagram Stories on Facebook

Facebook has launched a new test which enables some users view Instagram Stories on Facebook.
http://dlvr.it/RjZ93K

Facebook and Twitter flag Trump’s post about mail-in voting

Trump's post encourages people to vote both through mail and in-person.
http://dlvr.it/RjYZjT

Tuesday, October 13, 2020

How to Use Social Media to Survive & Thrive in Tough Times via @brentcsutoras

Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media. The post How to Use Social Media to Survive & Thrive in Tough Times via @brentcsutoras appeared first on Search Engine Journal.
http://dlvr.it/RjWnnP

TikTok Adds New 'Stitch' Feature to Facilitate Video Responses

TikTok has added a new 'Stitch' feature which enables users to re-use snippets of other people's video clips.
http://dlvr.it/RjW5rP

Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative

Facebook will now enable users to export their posted photos and videos via Dropbox and Koofr, along with Google Photos.
http://dlvr.it/RjVQ0l

Facebook is paying some users to suspend their accounts before the 2020 election

Would you take an offer of money to stay off the social media site?
http://dlvr.it/RjTpHf

Monday, October 12, 2020

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special edition of Marketing O'Clock, a panel of PPC experts discuss Google Ads' search query reporting announcement and the latest PPC updates. The post Google Ads Limits Search Query Reporting & September Updates [PODCAST] appeared first on Search Engine Journal.
http://dlvr.it/RjS62W