Monday, February 28, 2022

Twitter's Experimenting with a New 'Flocks' Option for More Enclosed Tweet Sharing

The option would provide another way to control who can see and engage with your tweets.
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The Only Shopify SEO Checklist You Need To Rank Your Site via @sejournal, @madmanick

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search. The post The Only Shopify SEO Checklist You Need To Rank Your Site appeared first on Search Engine Journal.
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Instagram Fights Tik Tok With Radical Video Overhaul

Instagram has announced two big changes to how video is shared on the platform, but there’s a catch. Instagram has made significant improvements to the way video is posted on its platform. getty FOREBES: MOREApple’s...read more The post Instagram Fights Tik Tok With Radical Video Overhaul appeared first on Social Media Explorer.
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M&M’s Efforts To Be ‘More Inclusive’ Met With Mockery On Twitter

These familiar colors will not be changed. Rather it is the personas of the M&Ms that are getting a … [+] makeover. LightRocket via Getty Images Mars, Incorporated, the producer of the popular M&Ms, announced...read more The post M&M’s Efforts To Be ‘More Inclusive’ Met With Mockery On Twitter appeared first on Social Media Explorer.
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Sunday, February 27, 2022

Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal.
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Twitter Rolls Out NFT Profile Pictures—Fueling A New Rat Race With Facebook

An NFT titled “CryptoPunk 7523” by Larva Labs is on display during a press preview of the upcoming … [+]Natively Digital: Sotheby’s Curated NFT Sales in New York City on June 4, 2021 Getty Images...read more The post Twitter Rolls Out NFT Profile Pictures—Fueling A New Rat Race With Facebook appeared first on Social Media Explorer.
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Facebook and Instagram Ad Benchmarks: What Marketers Need to Know

Thinking of doing more with paid advertising on Facebook and Instagram in 2022? Wondering how other marketers are doing things? In this analysis, you’ll discover the current metric and usage benchmarks you need to build a Facebook or Instagram ad strategy that converts in 2022. Social Ad Spending Is Trending Up There’s been a lot […] The post Facebook and Instagram Ad Benchmarks: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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How To Stop & Fix An SEO Spambot Site Attack via @sejournal, @makhyan

How can you recognize an SEO spambot attack, then stop it in its tracks and recover your rankings? Follow these steps. The post How To Stop & Fix An SEO Spambot Site Attack appeared first on Search Engine Journal.
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Saturday, February 26, 2022

How to Ask a Colleague to Wear a Mask

How to Ask a Colleague to Wear a Mask As the effects of the pandemic continue to have devastating effects on our day-to-day activities, it is essential to embrace the measures set aside by doctors...read more The post How to Ask a Colleague to Wear a Mask appeared first on Social Media Explorer.
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B2B Marketing: The Beginner’s Guide

  In this guide, you’ll learn how to create a B2B marketing strategy and what tactics you should use. We’ll also look at some successful B2B marketing examples. But first, some fundamentals: What B2B marketing is B2B vs. B2C marketing…Read more ›
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Facebook Organic Marketing: What Works in 2022

Seeing a decline in your organic Facebook metrics? Looking for new ways to improve your non-paid Facebook marketing? In this article, discover nine organic techniques that work on the world’s biggest social platform. Why Facebook Organic Marketing Still Matters A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook […] The post Facebook Organic Marketing: What Works in 2022 appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.
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Friday, February 25, 2022

why brands need to understand consumer sentiment – Nielsen

Knowing that personal relationships are key to brand longevity, smart marketers will look forward to a third year with COVID-19. For that, they’ll need to focus on building and maintaining trust with their audiences—as well...read more The post why brands need to understand consumer sentiment – Nielsen appeared first on Social Media Explorer.
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Regex For SEO: A Guide To Regular Expressions (With Use Cases) via @sejournal, @TaylorDanRW

Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A Guide To Regular Expressions (With Use Cases) appeared first on Search Engine Journal.
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7 Steps to Building a LinkedIn Content Strategy That Works

Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact? In this article, you’ll learn how to create a LinkedIn content strategy for your business using seven simple steps. #1: Establish Current Marketing Goals Give your LinkedIn content strategy structure by outlining goals. What does your […] The post 7 Steps to Building a LinkedIn Content Strategy That Works appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Expands its Test of User-Reported Misinformation, Expanding Platform Insight

The program is designed to help Twitter's enforcement teams understand content trends, and improve its action on such.
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Thursday, February 24, 2022

Calls To Abolish The ATF And Repeal The NFA Trend On Social Media

Republican Rep. Thomas Massie (@RepThomasMassie) of Kentucky – a noted supporter of the Second … [+] Amendment – tweeted a simple but direct question, “What pro Second Amendment legislation do you want the House to...read more The post Calls To Abolish The ATF And Repeal The NFA Trend On Social Media appeared first on Social Media Explorer.
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SEO Resolutions For 2022: What To Focus On This Year via @sejournal, @tonynwright

What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career. The post SEO Resolutions For 2022: What To Focus On This Year appeared first on Search Engine Journal.
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8 Ways to Improve Instagram Ads Performance

Are your Instagram ads getting too expensive or failing to deliver results? Do you want to improve your campaigns but don’t know where to start? In this article, you’ll find eight ways to leverage your Ads Manager and best practices for a better return on ad spend (ROAS) in your Instagram campaigns. #1: Create an […] The post 8 Ways to Improve Instagram Ads Performance appeared first on Social Media Examiner | Social Media Marketing.
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Instagram Is the Platform of Focus for Marketers in 2022, According to New Research

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results.
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Wednesday, February 23, 2022

Mr. Beast Takes the Top Spot in Forbes' 2021 YouTube Earners List

Jimmy Donaldson takes the crown for 2021, beating out long-running champ Ryan Kaji of 'Ryan's World'.
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Facebook Parenting Groups Are The New Target For Extremist Misinformation

After becoming more extremist, previously mainstream parenting groups via Facebook have changed to become less popular. … [+]Targeted by misinformation campaigns getty Facebook mom group is a mixed bag of criticism, support and bad advice....read more The post Facebook Parenting Groups Are The New Target For Extremist Misinformation appeared first on Social Media Explorer.
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The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258 via @sejournal, @lorenbaker

Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them. The post The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast] appeared first on Search Engine Journal.
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7 Ways to Optimize Your Facebook Strategy for Leads and Conversions

Want to use your company’s Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers? In this article, you’ll discover seven tricks to optimize your Facebook strategy to drive revenue across both organic and paid campaigns. #1: Restrict Each Organic and Paid Post to 1 Goal and 1 […] The post 7 Ways to Optimize Your Facebook Strategy for Leads and Conversions appeared first on Social Media Examiner | Social Media Marketing.
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Tuesday, February 22, 2022

Meta Publishes New Guide to the Various Security and Control Options in its Apps

The guide covers all of the various security and safety tools on Facebook, Messenger, Instagram and WhatsApp.
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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers

With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse.
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Are Local Citations (NAP) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor? The post Are Local Citations (NAP) A Google Ranking Factor? appeared first on Search Engine Journal.
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Twitter Tests New Column Creation Tools in TweetDeck

The new updates could make it easier to set up a social listening dashboard in the app.
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Monday, February 21, 2022

Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements

The new partnership with PHM looks to capitalize on the use of Twitter as a connective platform around healthcare conferences.
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Google’s Help Documents Aren’t Always Up To Date via @sejournal, @MattGSouthern

Google admits its help documents aren't always up to date and says it's worthwhile doing your own research on recommended best practices. The post Google’s Help Documents Aren’t Always Up To Date appeared first on Search Engine Journal.
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Google Analytics Blocking and What It Means for Marketers

Have you noticed that your data doesn’t add up lately? Wondering how Google Analytics Blocking is affecting your marketing? In this analysis, you’ll discover what is being blocked, why, and how it can affect your organic and paid marketing efforts going forward. Does Your Google Analytics Data Seem Off? Have you noticed declines in your […] The post Google Analytics Blocking and What It Means for Marketers appeared first on Social Media Examiner | Social Media Marketing.
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Closing the Gender Gap in Business

Closing the Gender Gap Closing the gender gap is critical and educator Jonathan Osler has a multitude of ways it can be done. According to Osler, it’s important for businesses to first recognize this social...read more The post Closing the Gender Gap in Business appeared first on Social Media Explorer.
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Sunday, February 20, 2022

Twitter Rolls Out Spaces Recording for All Users

The option will provide more functionality for your Spaces chats.
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What Google’s Enhanced Autocomplete Box Means For SEO via @sejournal, @krisjonescom

Google has been testing out an enhanced autocomplete box with richer results. What does this mean for your SEO strategy? The post What Google’s Enhanced Autocomplete Box Means For SEO appeared first on Search Engine Journal.
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Why Should Businesses Care About Crypto?

Wondering if NFTs, social tokens, and crypto could benefit your business? Are you concerned whether you’re missing out on what Web 3.0 has to offer? In this article, you’ll discover why crypto is the new frontier for business. What You Need to Know About Crypto Today If you work for a small business, are an […] The post Why Should Businesses Care About Crypto? appeared first on Social Media Examiner | Social Media Marketing.
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The Anatomy of Content Marketing: 12 Types of Content to Add to Your Arsenal [Infographic]

Looking to up your content game in 2022? Some key tips and notes in this infographic.
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Saturday, February 19, 2022

IndexNow Enables Data Sharing Between Search Engines via @sejournal, @MattGSouthern

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines. The post IndexNow Enables Data Sharing Between Search Engines appeared first on Search Engine Journal.
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5 Competitor Analysis Tools You Should Be Using

But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free. In this article, we’ll go…Read more ›
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Social Tokens: What Businesses Need to Know

Are you wondering what creator coins are? Are you thinking of starting your own token? In this article, you’ll discover what social tokens are, how they work, and why they’re important to the future of business. What Are Social Tokens? One question we’re starting to hear a lot when it comes to social tokens is […] The post Social Tokens: What Businesses Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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Instagram Accidentally Reveals Massive Design Change

Instagram plans a major redesign which could make a huge impact on every profile. Instagram tests a revolutionary new design. © 2019 Bloomberg Finance LP FOREBES: MOREGoogle Suddenly Disables Crucial Google Photos FeatureBy Paul Monckton...read more The post Instagram Accidentally Reveals Massive Design Change appeared first on Social Media Explorer.
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Friday, February 18, 2022

Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing

The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space.
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12 Important Image SEO Tips You Need To Know via @sejournal, @annaleacrowe

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.
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How to Improve Your Lead Quality With LinkedIn Ads

Want to generate better leads with LinkedIn? Wondering how to improve your existing strategy? In this article, you’ll discover audience, objective, and ad tips for an effective lead generation campaign on LinkedIn. #1: Start With Organic Content on Your LinkedIn Company Page When you’re focusing on paid tactics, it’s easy to assume that your company’s […] The post How to Improve Your Lead Quality With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing.
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How to Solve the Student Loan Crisis

Student Loans: Too Many People Can’t Pay Them Back Jordan Sudberg wants people to imagine a young man graduating from high school with one big dream. “I want to be a Music Teacher!” Then the...read more The post How to Solve the Student Loan Crisis appeared first on Social Media Explorer.
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Thursday, February 17, 2022

Twitter Activates New, Custom Like Animation for the Latest 'Scream' Film

The promotion for the new Scream film has made social media a focus, which could point to new opportunities.
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3 Unconventional CRO Tactics To Skyrocket Your Revenue  via @sejournal, @gwthhackguides

Still stuck moving the button around and toying with font colors? Try these lesser-known, higher impact CRO tactics instead. The post 3 Unconventional CRO Tactics To Skyrocket Your Revenue  appeared first on Search Engine Journal.
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How to Use Instant Experiences on Facebook and Instagram

Are your ads underperforming? Wondering if there’s a better way to engage prospects? In this article, you’ll discover how to use Instant Experiences as a more immersive alternative to your existing campaigns. What Is a Facebook Instant Experience? Instant Experience is a type of mobile ad from Meta, available for both Instagram and Facebook. Most […] The post How to Use Instant Experiences on Facebook and Instagram appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Testing New Search Prompts Above the Main Feed in the App

The test will provide more overt Twitter search prompts, which could increase engagement in the app.
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Wednesday, February 16, 2022

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns.
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Writing a Rejection Letter

Writing a rejection letter When looking for the best person for the job, there will no doubt be a lot of people who are applying for the role. This is why it is inevitable that...read more The post Writing a Rejection Letter appeared first on Social Media Explorer.
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How To Create A Winning Local SEO Content Strategy via @sejournal, @jasonhennessey

Learn how to use localized content to boost your business's visibility in local search and the number of customers visiting your store, online and off. The post How To Create A Winning Local SEO Content Strategy appeared first on Search Engine Journal.
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New Mozilla Project Aims To Reveal Facebook’s Tracking And Data Collection Practices

The eraser indicates that a clear internet history option is available on the computer. getty Mozilla and The Markup, a non-profit organization have teamed up to bring light on Facebook’s data collection and tracking methods....read more The post New Mozilla Project Aims To Reveal Facebook’s Tracking And Data Collection Practices appeared first on Social Media Explorer.
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Tuesday, February 15, 2022

How to Build an Instagram Sales Funnel That Converts

Are you wondering how to turn followers into customers? Are you looking for a guide to help you build a sales funnel on Instagram? In this article, discover how to get more out of your Instagram marketing at every stage of the customer journey. How Does an Instagram Sales Funnel Work? A typical sales funnel […] The post How to Build an Instagram Sales Funnel That Converts appeared first on Social Media Examiner | Social Media Marketing.
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