The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster. YouTube: The Best-Kept Secret in Social Media Unlike other social networks, YouTube rarely […] The post The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them) appeared first on Social Media Examiner | Social Media Marketing.
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Twitter apologizes for personal data misuse with timeline alert

If you saw the alert in your timeline, you don't need to panic but the statement it links to is worth your attention.
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Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

The integration provides another way for eCommerce brands to tap into real time tweet discussion.
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Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.
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How to Save Social Media Content for a Marketing Swipe File

Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file? In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently. […] The post How to Save Social Media Content for a Marketing Swipe File appeared first on Social Media Examiner | Social Media Marketing.
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The new ways Meta will pay you to make content for Facebook and Instagram

Meta is expanding a few of its existing monetization programs for creators and adding some new ones. Here's what to expect.
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The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
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How to Identify and Fix Poorly Performing Facebook Ads

Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions? In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives. How to Know When to Update Your Facebook Ads: 3 Places to Look Nearly […] The post How to Identify and Fix Poorly Performing Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.
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How to Complete a Technical SEO Audit in 8 Steps

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to…Read more ›
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5 Reasons Why YouTube Ads Are The New Facebook Ads

It’s no secret that the release of iOS 14.5 and its dedication to user privacy — specifically, its AppTracking Transparency Framework — shook the foundation of Facebook ads, which have long depended on intense data...read more The post 5 Reasons Why YouTube Ads Are The New Facebook Ads appeared first on Social Media Explorer.
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New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.
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How To Create Your Instagram Content Plan via @sejournal, @brentcsutoras

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. The post How To Create Your Instagram Content Plan appeared first on Search Engine Journal.
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9 Instagram Bio Ideas for Business

Need to create or update your company’s Instagram bio? Wondering what to include or which features to use? In this article, you’ll learn how to write an Instagram bio for your business using nine essential elements. You’ll also find excellent examples of Instagram bios for businesses across a range of industries. Why Optimizing Your Instagram […] The post 9 Instagram Bio Ideas for Business appeared first on Social Media Examiner | Social Media Marketing.
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13 Top Digital Marketing Tools (Incl. Tips on Using Them)

In this article, we’ll go through these 13 tried and tested digital marketing tools that I’ve used and liked over the years: Ahrefs Hunter Mailchimp SparkToro Brand24 Smartlook Visualping Google Google Forms Google Analytics Google Search Console Google Sheets Google…Read more ›
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Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections

The store will provide new ways to customize your digital self.
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TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

TikTok has now merged its US user data to Oracle cloud storage – but reports suggest that China-based staff are still accessing US user info.
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7 Ways To Use Email To Boost Organic Traffic via @sejournal, @brentcsutoras

Here are seven steps you can take to leverage your email campaigns for SEO. The post 7 Ways To Use Email To Boost Organic Traffic appeared first on Search Engine Journal.
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Reddit Acquires Machine Learning Platform Spell to Improve Contextual Matching Algorithms

Spell's systems will help Reddit improve its contextual matching, and ideally drive better engagement.
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LinkedIn Launches Initial Rollout of its New 'Funny' Reaction

Hilarious
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Google’s Preferred Structured Data: JSON-LD vs. Microdata via @sejournal, @martinibuster

What's the best format for structured data? Check out the different types and which markup Google prefers. The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search Engine Journal.
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The Future of Google Analytics

Google has been the king of web analytics since early in its creation. Following their acquisition of Urchin, a top web analytics provider, in 2005, Google created Google Analytics and never bothered to look back....read more The post The Future of Google Analytics appeared first on Social Media Explorer.
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WhatsApp now lets you control who can see your profile

WhatsApp is letting you pick who gets to see different elements of your profile, including your Last Seen status.
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Now You Can Add Corrections To YouTube Videos After Publishing via @sejournal, @MattGSouthern

A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After Publishing appeared first on Search Engine Journal.
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Benefits of Online Advertising

Benefits of Online Advertising Online advertising has grown exponentially in recent years; it creates a direct and immediate connection between companies who want to sell their products and services and people who might be interested...read more The post Benefits of Online Advertising appeared first on Social Media Explorer.
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The Evolution of Marketing: Community Capitalism

Curious how the growth of Web3 will affect marketing? Wondering how to prepare? In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward. The Post-Marketing Era An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence […] The post The Evolution of Marketing: Community Capitalism appeared first on Social Media Examiner | Social Media Marketing.
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Discord’s new content moderation tool will automatically block words and phrases

Discord just released an automated content moderation tool to help manage abusive content in its communities.
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A Complete Google Search Console Guide For SEO Pros via @sejournal, @martinibuster

This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance. The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.
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How to Turn Instagram Fans Into Customers

Want to turn your Instagram followers into paying customers? Not sure where to begin? In this article, you’ll discover the biggest mistakes to avoid and how to turn engaged fans into customers. Why You Should Be Selling on Instagram Instagram has been around since 2010. That’s centuries in social media time! But it still stands […] The post How to Turn Instagram Fans Into Customers appeared first on Social Media Examiner | Social Media Marketing.
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How to Easily Find a Niche for Affiliate Marketing in 2022

However, what if I told you there is an easy way to find profitable affiliate niches passively without doing much (or any) extra work? Well, you’re in luck! Today, I’m going to share what makes a good affiliate niche, how…Read more ›
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Living up to a brand promise – Nielsen

It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with...read more The post Living up to a brand promise – Nielsen appeared first on Social Media Explorer.
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How to Create and Use GIFs in Your Twitter Marketing

Want to create more engaging Twitter content? Wondering if your business should use GIFs? In this article, you’ll learn how to find the right GIF for your posts or create custom ones, and how to use them effectively in your Twitter marketing. Why Brands Should Consider GIFs for Twitter Marketing Twitter has supported GIFs for […] The post How to Create and Use GIFs in Your Twitter Marketing appeared first on Social Media Examiner | Social Media Marketing.
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Is SEO Worth It? The Answer Is in This Flowchart

Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for you. This is because SEO increases your chance to rank high for relevant search queries and get consistent, qualified traffic that…Read more ›
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Growth Marketing vs SEO – Is There A Difference? - Ep. 275 via @sejournal, @lorenbaker

Are growth marketing and SEO really different? How do they work together to make a new website thrive? Mark Spera tells us how. The post Growth Marketing vs SEO – Is There A Difference? [Podcast] appeared first on Search Engine Journal.
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3 Social Media Marketing Mistakes You Need to Correct

Did you know that social media ad spending in 2020 added up to $132 billion? And it’s growing. According to Statista, for instance, the tally is expected to soar north of $200 billion by 2024....read more The post 3 Social Media Marketing Mistakes You Need to Correct appeared first on Social Media Explorer.
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Social Media Marketing: A Checklist for 2022

Has your social media strategy been lacking? Want to be more intentional about how you market your business, even with the frequent platform changes? In this article, you’ll get a multi-point social media marketing checklist for developing and executing a plan that works in 2022. #1: How to Plan a Social Media Strategy To get […] The post Social Media Marketing: A Checklist for 2022 appeared first on Social Media Examiner | Social Media Marketing.
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Are TikTok and Other Emerging Channels Too Ephemeral to Track?

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.
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Headless WordPress And More With Ivan Popov via @sejournal, @vahandev

Headless WordPress brings the opportunity to feed many channels from your WordPress install. Learn more in this interview with Ivan Popov. The post Headless WordPress And More With Ivan Popov appeared first on Search Engine Journal.
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SEM vs. SEO: What’s The Difference? via @sejournal, @searchmastergen

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage. The post SEM vs. SEO: What’s The Difference? appeared first on Search Engine Journal.
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Twitter Called Elon Musk’s Bluff About Bots. It Could Backfire.

Stephanie Jones WOne good turn in the theatre deserves another. This is exactly what Elon Musk has done. The world’s richest person has spent the past several weeks complaining that Twitter is undercounting the amount...read more The post Twitter Called Elon Musk’s Bluff About Bots. It Could Backfire. appeared first on Social Media Explorer.
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How to Create an SEO-Friendly Website: The Complete Checklist

  If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist below. SEO-friendly website checklist Your website’s design and performance can impact your search rankings or even prevent your site from…Read more ›
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YouTube for Business: The Easy Path to Content

Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? In this article, you’ll discover some of the most common mistakes people make on YouTube and how to create better content for your audience. Why Your Business Needs to Be on YouTube YouTube offers your […] The post YouTube for Business: The Easy Path to Content appeared first on Social Media Examiner | Social Media Marketing.
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FAQ Pages for SEO (+ Examples & Best Practices)

However, when rushed, FAQs can easily become lazy data dumps of loosely linked questions and half-baked answers. Don’t be the latter. Instead, create useful FAQ pages for humans and search engines. In this guide, you will learn the following: What…Read more ›
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Instagram Followers: How to Grow Your Audience in 2022

Want to attract a bigger audience on Instagram? Wondering if it’s a good idea to pay for Instagram followers? In this article, you’ll find out why buying followers is a bad idea and how to get more followers on Instagram naturally. Should You Buy Instagram Followers? In short, no. Under no circumstances should you buy […] The post Instagram Followers: How to Grow Your Audience in 2022 appeared first on Social Media Examiner | Social Media Marketing.
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Elon Musk threatens to abandon Twitter acquisition over spam bot data

In a letter to Twitter, Elon Musk accuses Twitter of refusing to comply with their merger agreement and of refusing his spam and fake account data requests.
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Legal Considerations & Communication Tips For Your Remote SEO Team via @sejournal, @HelenPollitt1

Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here's what you need to factor in. The post Legal Considerations & Communication Tips For Your Remote SEO Team appeared first on Search Engine Journal.
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Musk Hints He Could Walk Away From Twitter Deal Over Bots

Topline In a Monday morning correspondence to Elon Musk, the Securities and Exchange Commission filed by the company on Monday morning, Musk warned that he would not accept his deal for Twitter worth $44 billion....read more The post Musk Hints He Could Walk Away From Twitter Deal Over Bots appeared first on Social Media Explorer.
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New Study Looks at the Most Effective LinkedIn Post Types in 2022

What's the most effective post type on LinkedIn right now? Check out this new research.
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Twitter Adds New Feed Sorting Options to Communities

The option could help to improve Communities engagement, by highlighting the most relevant discussions for each user.
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How Do I Structure A Global Site With Country-Specific Content?

Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column. The post How Do I Structure A Global Site With Country-Specific Content? appeared first on Search Engine Journal.
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Instagram and Facebook apps add features, move ever-closer to TikTok parity

Meta has introduced new Reels features for Instagram and Facebook, making them bear a more striking resemblance to TikTok.
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How To Inspire Content Teams To Care About SEO via @sejournal, @claudiafaceoff

Don't miss opportunities for new content and inspire your content team to do SEO today. Here's how. The post How To Inspire Content Teams To Care About SEO appeared first on Search Engine Journal.
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What to Do if You Are a Victim of Harassment on Social Media

Harassment on social networks consists of making repeated comments or behaviors on the internet that degrade the living conditions of the victim. It can be comments, montages of images or videos, or private messages. You...read more The post What to Do if You Are a Victim of Harassment on Social Media appeared first on Social Media Explorer.
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How to use green screen on TikTok

The TikTok app comes with its own green screen effect feature. In this guide, we'll show you how to use it for your TikTok videos.
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Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy via @sejournal, @shuey03

Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads. The post Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy appeared first on Search Engine Journal.
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