MGM Resorts Provides Insights into its Social Media Marketing Strategy

The latest video in Meta's ad tips series looks at how MGM utilizes Facebook and Instagram for promotion.
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Google Removed 7 Million Fake Business Profiles In 2021 via @sejournal, @MattGSouthern

In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7 Million Fake Business Profiles In 2021 appeared first on Search Engine Journal.
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How to Use LinkedIn Newsletters: A Guide for Marketers

Want to start sending regular updates to your LinkedIn following? Are you wondering if LinkedIn newsletters would work for your business?  In this article, you’ll learn why you should explore LinkedIn newsletters including the pros and cons, what you can publish, and how to get them to convert. Why Consider LinkedIn Newsletters? Marketers and business […] The post How to Use LinkedIn Newsletters: A Guide for Marketers appeared first on Social Media Examiner | Social Media Marketing.
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Words of Advice for Startup Companies

Words of Advice for Startup Companies Startup companies have many questions in mind when they’re starting. They want to know what to do and what not to do to succeed in this competitive market. In...read more The post Words of Advice for Startup Companies appeared first on Social Media Explorer.
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Google Launches Third Product Review Algorithm Update via @sejournal, @MattGSouthern

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post Google Launches Third Product Review Algorithm Update appeared first on Search Engine Journal.
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How to Moderate a Discord Server for Business

Do you run a Discord server for your company or product? Want to keep the community positive and engaged? In this article, you’ll discover how and why to use built-in moderation settings, tools, and bots to efficiently manage your Discord community. Why Your Business’ Discord Server Needs Moderation Discord is one of the fastest-growing new […] The post How to Moderate a Discord Server for Business appeared first on Social Media Examiner | Social Media Marketing.
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Seasonal SEO Tips & Examples For Year-Round Search Improvements via @sejournal, @SaraTaherSEO

Factor in seasonal SEO and how it'll impact the business when mapping out a 6-month or annual SEO plan. Here's how. The post Seasonal SEO Tips & Examples For Year-Round Search Improvements appeared first on Search Engine Journal.
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Benefits of Social Media Campaigns

Benefits of Social Media Campaigns Social media marketing has become an effective way of converting leads into customers and in the digital era, using social media campaigns in businesses is inevitable. The pros of social...read more The post Benefits of Social Media Campaigns appeared first on Social Media Explorer.
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11 LinkedIn Page Post Ideas for Businesses

Do you want to use LinkedIn to grow your business? Need help figuring out what to post on your company page? In this article, you’ll discover 11 ideas for organic business posts on LinkedIn and get tips for publishing content that gets results. 3 Considerations for Creating Successful Content on LinkedIn Before you jump into […] The post 11 LinkedIn Page Post Ideas for Businesses appeared first on Social Media Examiner | Social Media Marketing.
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YouTube Launching 5 New Features For Livestreams via @sejournal, @MattGSouthern

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. The post YouTube Launching 5 New Features For Livestreams appeared first on Search Engine Journal.
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Why Marketing and Sales Need to Work Together

Although they are often treated like different worlds, the goals of marketing and sales are the same: to help guide customers further down the pipeline, inching them towards that point of conversion. As such, they...read more The post Why Marketing and Sales Need to Work Together appeared first on Social Media Explorer.
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How to Use Instagram Hashtags in 2022: A Guide for Marketers

Are you taking advantage of hashtags on Instagram? Wondering how to track your hashtag performance? In this article, you’ll learn how to use hashtags on Instagram including researching and tracking. 4 Reasons for Marketers to Use Hashtags on Instagram Let’s begin with the basics. A hashtag is a word or phrase preceded by the “#” […] The post How to Use Instagram Hashtags in 2022: A Guide for Marketers appeared first on Social Media Examiner | Social Media Marketing.
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Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features

The camera-equipped glasses are the first step towards Meta's fully AR-enabled wearable device.
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How Google Ranks Pages With Abbreviations via @sejournal, @martinibuster

Google's John Mueller answers how Google's algorithm handles abbreviations The post How Google Ranks Pages With Abbreviations appeared first on Search Engine Journal.
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How To Promote YouTube Live Stream? + 5 Best Sites To Promote It

Live broadcasts are one of the promotion trends. Let’s find out why you need it, how to prepare for the broadcast and how to organize it correctly. Why do you need them? To connect with the audience,...read more The post How To Promote YouTube Live Stream? + 5 Best Sites To Promote It appeared first on Social Media Explorer.
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YouTube Adds New Live Stream Features, Including Live Guests, Full-Screen Mode and More

The new features are similar to those in other live-stream options.
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How To Dominate SERPs By Focusing On Topics Instead Of Keywords via @sejournal, @jesseseogeek

Stay ahead of the competition by focusing on a topic-centered approach that complements the user's search journey. The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords appeared first on Search Engine Journal.
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Social Entrepreneurship

Social Entrepreneurship Social Entrepreneurship is defined as the process by which individuals, startups and entrepreneurs develop and fund solutions that directly address social issues. Jonathan Osler wants to point out that there are four types...read more The post Social Entrepreneurship appeared first on Social Media Explorer.
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Twitter Continues to Evolve Communities and Other Topic-Based Engagement Options in the App

As it looks to grow its user base, facilitating new tweet uses is a key focus.
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Facebook's Developing Reactions for Reels

The option would provide more capacity to respond to short-form videos in the app.
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A Guide To 301 vs 302 Redirects For SEO via @sejournal, @AdamHeitzman

301 and 302 HTTP response status codes are commonly used to redirect your webpage or entire website. Here's how to choose the right one. The post A Guide To 301 vs 302 Redirects For SEO appeared first on Search Engine Journal.
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Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month – Nielsen

The February TV audience always falls behind January’s, the month with the highest viewing months. This year was no exception, despite the trifecta of the Super Bowl, the Winter Olympics and the increased demand for...read more The post Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month – Nielsen appeared first on Social Media Explorer.
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Instagram Launches 'Black Perspectives' Program to Highlight Black Creators in the UK

The program aims to provide more support for creators from marginalized communities.
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Meta Files New Lawsuit Over the Sale of Fake Customer Reviews on Facebook

Meta is taking action against fake review sellers in a new legal action.
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New LinkedIn Tool Finds Top Skills Needed For Any Job via @sejournal, @MattGSouthern

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills Needed For Any Job appeared first on Search Engine Journal.
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Mark Stiffler Shares 6 Ways Customer Success Can Help Your Marketing Campaigns

Customer success is a term that is becoming more and more popular in the business world. But what does it mean, and how can it help your marketing campaigns? In this article, Mark Stiffler, of...read more The post Mark Stiffler Shares 6 Ways Customer Success Can Help Your Marketing Campaigns appeared first on Social Media Explorer.
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Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement

The new, privacy-friendly ad option provides another way to increase engagement on your site.
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Meta Announces New, 2,000 Staff Meta Lab to be Developed in Madrid

Meta's making a big investment in Spain's evolving tech sector, which will also increase its EU presence.
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Google Sunsetting Universal Analytics In 2023 via @sejournal, @MattGSouthern

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. The post Google Sunsetting Universal Analytics In 2023 appeared first on Search Engine Journal.
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VPN Usage Has Skyrocketed As Russians Scramble To Find Ways To Reach Social Media

Since the invention of the plug, VPN demand has risen by 10,000%. … [+]Reported on Instagram and Other Social Networks getty Moscow threatened to stop the Meta-owned Instagram on Monday. It effectively blocked access for...read more The post VPN Usage Has Skyrocketed As Russians Scramble To Find Ways To Reach Social Media appeared first on Social Media Explorer.
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Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.
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How the Producer Economy Is Changing Influencer Marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
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Women In SEO Share Tips On Closing The Wage Gap via @sejournal, @mirandalmwrites

We've curated tips on overcoming challenges SEO professionals face in their career including knowing your worth and getting paid fairly, shared by women for women. The post Women In SEO Share Tips On Closing The Wage Gap appeared first on Search Engine Journal.
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the impact of equal opportunity for athletes, fans and sponsors – Nielsen

The U.S. Women’s National Soccer Team is known for winning on the field, and now they’ve won in their fight for fair pay following a long court battle with the U.S. Soccer Federation. But the...read more The post the impact of equal opportunity for athletes, fans and sponsors – Nielsen appeared first on Social Media Explorer.
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Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event

Pinterest has unveiled a range of new updates as it continues to refine its product discovery and shopping tools.
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Networking Between Business and Companies

Successful Networking Can Lead to New Opportunities Successful networking can lead to new opportunities, but it can also be tricky. While some people see business networking negatively, it works most. When done properly, it can...read more The post Networking Between Business and Companies appeared first on Social Media Explorer.
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7 Ways To Use Semantic SEO For Higher Rankings via @sejournal, @madmanick

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For Higher Rankings appeared first on Search Engine Journal.
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Twitter Improves Access For Russian Citizens With Launch Of Tor Browser

Onion Router gives you more privacy getty The company created Tor to circumvent Russia’s growing restrictions on Twitter in the country. For users who downloaded Tor’s free browser, the service is now available. Although Twitter...read more The post Twitter Improves Access For Russian Citizens With Launch Of Tor Browser appeared first on Social Media Explorer.
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Reddit Expands 'Creator Stats' Post Insights to More Users on Desktop

The new insights will ideally motivate both creators and moderators to optimize their content strategies.
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SEO Best Practices For Migrating To Shopify via @sejournal, @digital_darts

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration. The post SEO Best Practices For Migrating To Shopify appeared first on Search Engine Journal.
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How Localization Can Help Businesses Reach Global Audiences

Thanks to the power of the internet, businesses have reached broader audiences with the click of a button. Customers can easily purchase products or services worldwide delivered directly to their browsers. But is it really...read more The post How Localization Can Help Businesses Reach Global Audiences appeared first on Social Media Explorer.
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Cheapest Countries to Invest In

Cheapest Countries to Invest In With the expansion of the global market, entrepreneurs are increasingly becoming motivated towards investing in the international market. In other words, entrepreneurs are striving to become part of an ever-growing...read more The post Cheapest Countries to Invest In appeared first on Social Media Explorer.
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Google Adds New Vehicle Ads Search Placement to Help Auto Sellers Align with Evolving Search Trends

The new ad placement will help auto sellers get their ads in front of searchers at just the right time.
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Russia’s Instagram, Facebook Bans Will Cost Meta Nearly $2 Billion In Revenue

Anti-Putin protest activists wave flags as they attend an illegal 2012 rally on Red Square … [+]Moscow, April 8, 2012. Getty Images Russia’s crackdown on Instagram and Facebook will produce a billion-dollar hit on their...read more The post Russia’s Instagram, Facebook Bans Will Cost Meta Nearly $2 Billion In Revenue appeared first on Social Media Explorer.
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Twitter Tests More Visible Alt Text via @sejournal, @MattGSouthern

A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop. The post Twitter Tests More Visible Alt Text appeared first on Search Engine Journal.
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How to Create an Explainer Video That Wows People

Sometimes your business idea or concept needs to be distilled into a very simple explanation that people can easily understand. And while there are plenty of ways to do this, explainer videos are especially powerful...read more The post How to Create an Explainer Video That Wows People appeared first on Social Media Explorer.
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How to Help Your Brand’s Videos Stand Out in TikTok’s Revamped System

“How can our brand monetize TikTok?” That’s been the biggest question on every marketer’s lips since the platform’s swell in popularity. Though the platform didn’t jump into the advertising fray immediately, it has begun to...read more The post How to Help Your Brand’s Videos Stand Out in TikTok’s Revamped System appeared first on Social Media Explorer.
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New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community. The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal.
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Crypto Renaissance: A Historic Opportunity for Business

Skeptical about crypto and what it could mean for business? Concerned you might be missing out on the next big business frontier? In this article, you’ll discover what happened during the Medieval and Renaissance eras that led to rapid business growth, how it’s happening again, and what will likely take place in the very near […] The post Crypto Renaissance: A Historic Opportunity for Business  appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Deletes Russian Embassy’s Posts Calling An Apparent Pregnant Ukraine Hospital Victim A Crisis Actor

Topline Twitter has deleted several tweets by the Russian Embassy to Britain on Thursday alleging an attack on Mariupol (a city in southeastern Ukraine) was staged Wednesday. They claimed that there was no credible evidence...read more The post Twitter Deletes Russian Embassy’s Posts Calling An Apparent Pregnant Ukraine Hospital Victim A Crisis Actor appeared first on Social Media Explorer.
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