Meta Adds New, Holiday-Themed Elements to Messenger, Including Soundmojis and AR Effects

Tis the season to be using snow-themed AR effects.
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TikTok Adds Live-Stream Intros to Better Facilitate Engagement

The option adds another way to communicate what your live-stream is about, and invite engagement.
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12 Headline Writing Tips To Drive Traffic & Clicks via @sejournal, @MrDannyGoodwin

Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen. The post 12 Headline Writing Tips To Drive Traffic & Clicks appeared first on Search Engine Journal.
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Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

The new process aims to streamline the ad set-up process by reducing your objective options.
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SEO Freelancing: 10 Things You Need To Know To Be Successful via @sejournal, @azarchick

Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
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Track Santa’s Journey On Facebook, Twitter, YouTube And Instagram

This is a photo taken by the North American Aerospace Defense Command. … [+]Thursday, December 24, 2020. The U.S.-Canadian operations that tracked the old man has been tracking him for 65 years. It all started...read more The post Track Santa’s Journey On Facebook, Twitter, YouTube And Instagram appeared first on Social Media Explorer.
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TikTok Growth Projections and the Opportunity With Gen Z

Still unsure whether TikTok makes sense for your business? Wondering how it stacks up against other popular social platforms? In this analysis, discover why TikTok is an untapped resource for marketers including who uses it, how it’s growing, and what other marketers think of the platform. TikTok Growth Projections According to our research, 68% of […] The post TikTok Growth Projections and the Opportunity With Gen Z appeared first on Social Media Examiner | Social Media Marketing.
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Clubhouse Launches Saved Replays, Unveils New App Icon

The capacity to save Clubhouse chats for later will expand the value of your broadcasts.
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How To Optimize For Google Featured Snippets: A 12-step Guide via @sejournal, @himani_kankaria

Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide. The post How To Optimize For Google Featured Snippets: A 12-step Guide appeared first on Search Engine Journal.
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Social Media And The Sixth Amendment

This screen capture is a video of Kim Potter, a former Brooklyn Center police officer. … [+]She testifies before the prosecution Friday, December 17, 2021 at Hennepin County Courthouse Minneapolis, Minn. Potter has been charged...read more The post Social Media And The Sixth Amendment appeared first on Social Media Explorer.
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Creating Video Ads That Convert on Facebook, Instagram, and YouTube

Sick of lackluster campaign results? Wondering if video ads could be the answer but you need a framework to create video ads that convert? In this article, you’ll discover a complete guide to creating effective video ads across multiple platforms including how to write a script, mistakes to avoid, and tips on filming. Why Video […] The post Creating Video Ads That Convert on Facebook, Instagram, and YouTube appeared first on Social Media Examiner | Social Media Marketing.
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DuckDuckGo To Release Desktop Version Of Mobile App via @sejournal, @MattGSouthern

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome. The post DuckDuckGo To Release Desktop Version Of Mobile App appeared first on Search Engine Journal.
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How to remove location data from your iPhone photos

Geotagging is great, but you want to keep your location data private. Here’s how to remove it from photos before sharing them with friends or on social media.
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How crypto brands are making a splash with the NBA–and fans – Nielsen

Despite the recent proliferation of cryptocurrency in Americans’ lives—hello, Elon Musk on Saturday Night Live—cryptocurrencies have some ground to gain before they become ubiquitous with consumers and their finances. They have become ubiquitous in the...read more The post How crypto brands are making a splash with the NBA–and fans – Nielsen appeared first on Social Media Explorer.
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4 Ways to Optimize Your YouTube Channel for Conversions

Want to get more out of your YouTube channel? Wondering how to turn viewers into customers? In this article, you’ll discover how to improve your leads or sales by taking advantage of YouTube tools and features. #1: Optimize Your YouTube Channel Page for First Impressions Start by optimizing your YouTube profile. To get leads and […] The post 4 Ways to Optimize Your YouTube Channel for Conversions appeared first on Social Media Examiner | Social Media Marketing.
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What Are NFTs? Mapping the NFT Ecosystem [Infographic]

Struggling to get a handle on NFTs? This might help.
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The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) via @sejournal, @amyppc

Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report. The post The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) appeared first on Search Engine Journal.
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Business Owners Increasingly Rely On Social Media To Gather Customer Data

The controversial topic of internet users’ data collection is still a hot issue today. getty Data collection from online users is still a contentious issue. It is not an issue of customers privacy, but rather...read more The post Business Owners Increasingly Rely On Social Media To Gather Customer Data appeared first on Social Media Explorer.
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How to Use Facebook Events Manager: A Complete Guide

Are you using Facebook ads to send traffic to a website or app? Are you taking full advantage of Facebook’s Events Manager? In this article, discover the why, what, and how of using Events Manager to prioritize and optimize your ad conversion tracking events off-platform. Why Events Manager Is Important for Facebook Ads in 2022 […] The post How to Use Facebook Events Manager: A Complete Guide appeared first on Social Media Examiner | Social Media Marketing.
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How To Use Google Sheets For Web Scraping & Campaign Building via @sejournal, @andreaatzori

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required! The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.
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Like It Or Not? The Truth About Fake Social Media Influencers

If you spend any time on social media, you know how likes and engagement and hyper important. Especially if you’re trying to grow your profile, perhaps to be an influencer or just to get more...read more The post Like It Or Not? The Truth About Fake Social Media Influencers appeared first on Social Media Explorer.
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How To Use Video In Your Social Media Marketing

Social media has become a crucial arena for marketing a business’ products. No business can hope to thrive without having a social media presence and using social media platforms to market their products. As social...read more The post How To Use Video In Your Social Media Marketing appeared first on Social Media Explorer.
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4 Ways to Scale Your Instagram Ad Results

Are you ready to level up your Instagram ad performance? Are you looking for new ways to bring in more leads or sales? In this article, you’ll discover four ways to scale your Instagram campaigns. Plus, you’ll get tips on how to reduce audience ad fatigue. #1: Increase Your Instagram Ad Spend When you want […] The post 4 Ways to Scale Your Instagram Ad Results appeared first on Social Media Examiner | Social Media Marketing.
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How to Choose a Color for Your Website [Infographic]

Using a consistent color palette can enhance brand recognition, and drive better response.
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Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations

The collaborations provide more TikTok-like creative functionality, which could help to keep users within Meta's apps instead.
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Language: Is It A Google Ranking Factor? via @sejournal, @kristileilani

It seems logical that language plays a role in how Google ranks webpages, right? We evaluate whether it's actually a ranking factor. The post Language: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
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How to plan ad campaigns amid the global supply chain disruption – Nielsen

The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications. Marketers must...read more The post How to plan ad campaigns amid the global supply chain disruption – Nielsen appeared first on Social Media Explorer.
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TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants

Let's see Instagram copy this...
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YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

The expansion will help YouTube boost Shorts usage in various markets.
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Google’s Mueller On Self-Hosted WordPress Versus Wix via @sejournal, @martinibuster

Google's John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting The post Google’s Mueller On Self-Hosted WordPress Versus Wix appeared first on Search Engine Journal.
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Gen Z in developing countries concerned about biodiversity, water, and energy, according to social media posts

Generation Z, people born between 1995 and 2003, are concerned about the problems of sustainable development, according to a study by Rosatom. The team of researchers analyzed young people’s social media posts on environmental issues,...read more The post Gen Z in developing countries concerned about biodiversity, water, and energy, according to social media posts appeared first on Social Media Explorer.
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TikTok Provides Insights and Tips to Help Brands Connect with Female Users

TikTok says that its more open, authentic content ethos is more welcoming for female users.
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10 Digital Marketing Fundamentals Every SEO Pro Should Know

Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead. The post 10 Digital Marketing Fundamentals Every SEO Pro Should Know appeared first on Search Engine Journal.
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Basic Tips for General Managers

Basic Tips for General Managers General Managers The Great Resignation or the Big Quit as it has been called as a result of the pandemic that struck in 2020 has caused a lot of people...read more The post Basic Tips for General Managers appeared first on Social Media Explorer.
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Influencer Marketing Trends and the Outlook for Marketers

Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers. In this analysis, you’ll discover the latest trends focused on influencers. Influencer Marketing Growth Projections According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it […] The post Influencer Marketing Trends and the Outlook for Marketers appeared first on Social Media Examiner | Social Media Marketing.
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Snapchat Launches New 'Story Studio' App to Better Facilitate Video Content Creation

The app provides a range of more in-depth video editing features for your full-screen video content.
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An Introduction To Python & Machine Learning For Technical SEO via @sejournal, @rvtheverett

Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO. The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal.
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Does Dental Marketing Work?

Dentistry has been growing phenomenally over the last few years. Experts estimate that the global dental services industry was worth $371.4 billion in 2020 and will be worth a staggering $698.8 billion by 2030, growing...read more The post Does Dental Marketing Work? appeared first on Social Media Explorer.
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Amazon Live Video: Getting Started

Want to get more visibility for your products on Amazon? Wondering if live video could help? In this article, you’ll discover a complete guide to getting started with Amazon Live including why you should use it, what you can do with it, and tips for delivering an effective show. Why Marketers Should Consider Using Amazon […] The post Amazon Live Video: Getting Started appeared first on Social Media Examiner | Social Media Marketing.
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What Is Content Writing? 13 Tips for Creating Amazing Content

Needless to say, we know a thing or two about creating awesome content that your audience wants to consume. In this post, we’ll cover 13 best practices you can apply to your own content writing. But first, some basics: What…Read more ›
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How To Set Up Google Analytics For Shopify via @sejournal, @shuey03

Looking to grow your Shopify business? Here's everything you need to know about setting up Google Analytics to inform smarter business decisions. The post How To Set Up Google Analytics For Shopify appeared first on Search Engine Journal.
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A Small Guide To Understanding How Social Media Marketing Works

Marketing is an essential part of any business. And with the rise in popularity of social media, it has become more important than ever before to understand how this marketing strategy works. Social media marketing...read more The post A Small Guide To Understanding How Social Media Marketing Works appeared first on Social Media Explorer.
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9 Ways to Improve Your Instagram Marketing Conversions

Does your Instagram marketing get tons of engagement but few conversions? Wondering what to do to grow your leads and sales? In this article, you’ll discover nine ways to optimize your Instagram marketing plan to bring in better results. #1: Optimize Your Instagram Bio When prospects visit your Instagram profile to learn more about your […] The post 9 Ways to Improve Your Instagram Marketing Conversions appeared first on Social Media Examiner | Social Media Marketing.
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New Marketing Ideas, Strategies & Channels For 2022 via @sejournal, @hethr_campbell

The more diversity you have in your marketing platform, the greater audience you'll be able to reach. These informed decisions lead to more successful campaigns. The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal.
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8 Digital Marketing Trends That Will Continue in 2022

For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on iterations. And the more time you…Read more ›
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Facebook Owner Pays $60 Million For ‘Meta’ Name Rights

The topline Meta Platforms made a key stride in its rebrand from Facebook this month, acquiring the exclusive rights to the name “Meta” from a South Dakota bank in a $60 million transaction. Meta Platforms...read more The post Facebook Owner Pays $60 Million For ‘Meta’ Name Rights appeared first on Social Media Explorer.
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4 Ways to Improve Your YouTube Ads

Need fresh ideas to improve your YouTube ad results? Wondering if tweaking your creative could help? In this article, you’ll learn four tips to improve your YouTube video ad creative to reach your desired outcomes. #1: Show Your Brand Name and Logo at All Times in Your YouTube Ads Arguably the most common form of […] The post 4 Ways to Improve Your YouTube Ads appeared first on Social Media Examiner | Social Media Marketing.
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Meta's Novi Cryptocurrency Project Launches New Trial on WhatsApp in the US

Meta's crypto project moves to the next stage of testing, which could help build the case for the option.
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Using Google Trends To Optimize Your Content Strategy Timing - Ep. 252 via @sejournal, @Juxtacognition

Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool. The post Using Google Trends To Optimize Your Content Strategy Timing [Podcast] appeared first on Search Engine Journal.
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Blockchain and Health [Infographic]

During the pandemic, there was a rise in remote doctors appointments, also known as telehealth. This option was appealing due to the convenience of receiving physical and mental health care from the comfort of their...read more The post Blockchain and Health [Infographic] appeared first on Social Media Explorer.
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8 Ways to Use Instagram Carousel Posts in Your Marketing

Want to get more engagement on Instagram? Feel like one image doesn’t tell the whole story but aren’t sure how to use carousels correctly? In this article, you’ll discover eight unique ways to use carousel posts to enhance your Instagram marketing efforts. You’ll also see why and how to delete a single image from a […] The post 8 Ways to Use Instagram Carousel Posts in Your Marketing appeared first on Social Media Examiner | Social Media Marketing.
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YouTube Looks to Highlight Places Mentioned in Videos, Adds 'Collections' to Help Sort Subscriptions

Places mentioned will highlight specific locations within the video description, providing a more visual connection to those links.
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Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues

Live chat for those locked out of their Facebook accounts will address a key issue for many users.
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Google Ads Allows Stock Photos For Image Extensions via @sejournal, @MattGSouthern

Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you're no longer required to source your own visuals. The post Google Ads Allows Stock Photos For Image Extensions appeared first on Search Engine Journal.
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