Silicon Valley is racing to build an audio-only internet, and I hope it succeeds

I used audio-based apps like Clubhouse as my main source of media for a week, and now I'm convinced they're the future of the internet.
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How to make a group chat on Snapchat

With Snapchat's group chat, up to 63 friends can join, and chats disappear after 24 hours. Here’s how to get the party started with group chat on Snapchat.
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The Phone Repair Economy: Time to Fix Your Phone

Let’s face it: you probably spend more time with your smartphone than pretty much anyone in your life. It is likely and unfortunately one of the first things you see in the morning and one...read more The post The Phone Repair Economy: Time to Fix Your Phone appeared first on Social Media Explorer.
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Using TikTok Spark Ads: A Marketer’s Guide

Want to diversify your TikTok ad creative with unique user-generated content? Wondering if spark ads could help? In this article, you’ll learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services. What Are TikTok Spark Ads and Why Should You Use Them? […] The post Using TikTok Spark Ads: A Marketer’s Guide appeared first on Social Media Examiner | Social Media Marketing.
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Emotional Intelligence Wins in the Workplace

Although emotional intelligence is a newer term that has only been around since 1990, the characteristics of an emotionally intelligent person have remained constant for far longer. As it turns out, studies show that between...read more The post Emotional Intelligence Wins in the Workplace appeared first on Social Media Explorer.
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TikTok Announces New $150k Fund to Assist LatinX Businesses in the US

The funding will provide more assistance for LatinX SMBs which have been disproportionately impacted by the pandemic.
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SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.
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5 Ways to Boost Your SEO With Third-Party Reviews via @sejournal, @mjnyman

Third-party reviews can impact consumers' expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO. The post 5 Ways to Boost Your SEO With Third-Party Reviews appeared first on Search Engine Journal.
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Campaign Optimization Using Non-Prioritized Events for Facebook Ads

Is your Facebook ad campaign performance declining due to recent privacy restrictions? Do you need a better solution for reaching your target audience and meeting your campaign goals—while working within the platform’s new tracking limitations? In this article, you’ll learn the difference between prioritized and non-prioritized events and how to use them in your Facebook […] The post Campaign Optimization Using Non-Prioritized Events for Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.
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6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]

TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.
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How to Use Google to Showcase Your eCommerce Products for Free [Infographic]

Google Shopping listings can be a great way to maximize the discovery potential of your products.
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45 Top Digital Marketing Blogs That Accept Guest Posts via @sejournal, @alextachalova

Want to build yourself a name in the digital marketing industry? Here are the top 45 digital marketing blogs that accept guest posts. The post 45 Top Digital Marketing Blogs That Accept Guest Posts appeared first on Search Engine Journal.
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Facebook Adds New Features to Help Users Follow the Paralympic Games

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.
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How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

The overview details all the key elements of brand building on LinkedIn, and the key tools you can use in your efforts.
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Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more! The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.
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Twitter Announces Coming DM Improvements, Including Multi-DM Sharing and Updated Navigation

The updates are relatively small, but could be particularly helpful for brands that are using DMs as a connection tool.
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How to Create High-Quality Content via @sejournal, @MrDannyGoodwin

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more. The post How to Create High-Quality Content appeared first on Search Engine Journal.
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Effective Email Outreach: 5 Lessons From 111 Emails

Back in 2016, I wrote an article titled “I Just Deleted Your Outreach Email Without Reading. And NO, I Don’t Feel Sorry.” People loved it. That post was born out of my frustration with lousy outreach templates. I felt sorry…Read more ›
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How to Schedule Instagram Stories and Posts in Business Suite

Wish that managing your Instagram content was simpler? Looking for a way to schedule Instagram stories without expensive third-party tools? In this article, you’ll discover how to use your Facebook Business Suite to manage and schedule Instagram posts AND Instagram stories. Why Use Facebook Business Suite to Schedule Instagram Content? Facebook acquired Instagram in 2012, […] The post How to Schedule Instagram Stories and Posts in Business Suite appeared first on Social Media Examiner | Social Media Marketing.
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Twitter Officially Launches Integration of Revue Newsletter Subscriptions Direct from User Profiles

The new button will help Revue creators gain more direct subscribers from their Twitter presence.
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Facebook Announces the Date for its Upcoming 'Facebook Connect' AR/VR Showcase

The conference will see the company unveil its latest AR and VR projects
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Google Analytics for Shopify Stores: Everything You Need to Know via @sejournal, @KayleLarkin

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. The post Google Analytics for Shopify Stores: Everything You Need to Know appeared first on Search Engine Journal.
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How to Sell More by Saying Less: A Storytelling Framework

Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […] The post How to Sell More by Saying Less: A Storytelling Framework appeared first on Social Media Examiner | Social Media Marketing.
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New Report Shows Real Estate Agents are Increasing Reliant on Social Media Marketing

60% of real estate agents say that social media marketing is more important than their website.
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Cyber Insurance: Worth Getting For Your Business?

As businesses continue to store more data on computers and the internet, there continue to be cybercriminals who see opportunities to exploit security flaws.  In 2020, daily ransomware attacks increased by 50%.  Some of the...read more The post Cyber Insurance: Worth Getting For Your Business? appeared first on Social Media Explorer.
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Google Bug Causing Issues With Images in Top Stories via @sejournal, @MattGSouthern

Google's Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly. The post Google Bug Causing Issues With Images in Top Stories appeared first on Search Engine Journal.
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How to Use the Facebook Campaign Ideas Generator to Improve Your Ads

Struggling to come up with new and effective campaign ideas for your Facebook and Instagram ads? Looking for inspiration? In this article, you’ll discover how to navigate Facebook’s Campaign Ideas Generator so you can develop better ad campaign ideas. Why Use the Facebook Campaign Ideas Generator? Facebook has more than 10 million active advertisers and […] The post How to Use the Facebook Campaign Ideas Generator to Improve Your Ads appeared first on Social Media Examiner | Social Media Marketing.
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Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.
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YikYak Makes a Comeback, Four Years After Being Shuttered

In a move that no one expected, or even seemed to be interested in, YikYak has returned.
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Google: A ‘Site:’ Search Doesn’t Show All Pages via @sejournal, @MattGSouthern

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages. The post Google: A ‘Site:’ Search Doesn’t Show All Pages appeared first on Search Engine Journal.
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How to Analyze Your YouTube Ad Performance

Are you running ads on YouTube? Wondering how to interpret your performance metrics? In this article, you’ll learn how to properly measure and track the performance of four different YouTube ad types so you know what’s working and what isn’t. Why Use YouTube Ads? Investing in ads comes with its fair share of risks. You […] The post How to Analyze Your YouTube Ad Performance appeared first on Social Media Examiner | Social Media Marketing.
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7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining existing client relationships can be even more valuable.
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SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 
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YouTube Rolls Out 3 Updates For Creators via @sejournal, @MattGSouthern

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel. The post YouTube Rolls Out 3 Updates For Creators appeared first on Search Engine Journal.
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Avenues for Augmentation: How AR Will Change Social Media Marketing Forever

Social media has been arguably the biggest innovation of the 21st Century to date, and if not the biggest, certainly the most impactful. The rise of Facebook, Instagram and latterly TikTok has changed the way...read more The post Avenues for Augmentation: How AR Will Change Social Media Marketing Forever appeared first on Social Media Explorer.
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Improve Your Instagram Reach With These 10 Tips

Want more exposure on Instagram? Wondering how to reach more people organically? In this article, you’ll find 10 tips to improve the organic reach of your Instagram content without spending a single penny on ads. Plus, these 10 tips are broken down by content type so you can find exactly what you need for your […] The post Improve Your Instagram Reach With These 10 Tips appeared first on Social Media Examiner | Social Media Marketing.
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TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement.
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Twitter Tests New Topic Tags to Spaces to Improve Discovery

The topic tags will ideally help to maximize Spaces discovery, a key element in boosting Spaces take-up.
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Which Schema Types Are Used Most by Industry [Research] via @sejournal, @MrDannyGoodwin

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance. The post Which Schema Types Are Used Most by Industry [Research] appeared first on Search Engine Journal.
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Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

The addition will provide more security for your message interactions - but might also raise the hackles of regulatory groups.
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Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options

Reddit's looking for more ways to capitalize on the rise in video consumption in the app.
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LinkedIn Launches Native Video Meetings via @sejournal, @MattGSouthern

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app. The post LinkedIn Launches Native Video Meetings appeared first on Search Engine Journal.
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How Safe Are Your Emails?

Despite its advantages as a communication tool, most emails people receive are useless and unnecessary.  85% of all emails are considered spam.  Some spam is merely annoying, but other spam messages are dangerous.  At least...read more The post How Safe Are Your Emails? appeared first on Social Media Explorer.
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Reddit Now Valued at $10b with New Funding Round

The platform continues to expand its business potential with new tools and improved moderation processes.
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LinkedIn Adds Ratings & Reviews to User Profiles via @sejournal, @MattGSouthern

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers. The post LinkedIn Adds Ratings & Reviews to User Profiles appeared first on Search Engine Journal.
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How to Identify the Unseen Threat

The internet is a wonderful place. It has brought us conveniences such as Amazon, Instacart and DoorDash. It has entertained us with countless cat videos and nourished our curious spirit with millions of google search...read more The post How to Identify the Unseen Threat appeared first on Social Media Explorer.
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How to Use Instagram Insights to Analyze Your Organic Marketing

Is your organic Instagram content working? Wondering how to access the analytics data you need without paying for expensive third-party tools? In this article, you’ll learn how to use the Instagram Insights feature to analyze seven different types of Instagram content. You’ll also discover how to tell whether your content is attracting your ideal audience. […] The post How to Use Instagram Insights to Analyze Your Organic Marketing appeared first on Social Media Examiner | Social Media Marketing.
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Instagram's New Promotional Campaign Celebrates the Diversity and Creativity of its Audience

The campaign aims to highlight the diversity of Instagram's user community.
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How Instagram’s Reels Algorithm Works via @sejournal, @MattGSouthern

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips. The post How Instagram’s Reels Algorithm Works appeared first on Search Engine Journal.
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What Is The Best Free VPN For Mac?

When you connect your device to the Internet, you connect it to a world of possibilities. At the same time, you also expose it to numerous risks. Cybercriminals need just one loophole on the internet...read more The post What Is The Best Free VPN For Mac? appeared first on Social Media Explorer.
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YouTube Ad Success: What You Need to Know to Get Started

Want to advertise on YouTube but don’t know where to begin? Confused about YouTube ads pricing, placements, and targeting? In this article, you’ll discover the fundamentals of using YouTube ads successfully for business. Why Marketers Should Consider YouTube Ads Adding YouTube ads to your campaign strategy might be the perfect way to get in front […] The post YouTube Ad Success: What You Need to Know to Get Started appeared first on Social Media Examiner | Social Media Marketing.
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