Importance of Giving Back

Robert Ingersoll said “We rise by lifting others”. A community can benefit from good people that make it their life mission to set aside their own wants and desires just to uplift others. Shalom Lamm...read more The post Importance of Giving Back appeared first on Social Media Explorer.
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7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben

Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why. The post 7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben appeared first on Search Engine Journal.
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Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights

Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights? In this article, you’ll discover how to get more people to click on your Instagram highlights. ­­Why Optimize the Design of Instagram Highlights Covers? Instagram highlights brought evergreen value to Instagram Stories—a separate […] The post Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights appeared first on Social Media Examiner | Social Media Marketing.
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Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Facebook has published the latest version of its State of Small Business report, looking at the impact of the pandemic on SMBs.
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15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]

Are you considering adding TikTok into your digital marketing mix? Check out these tips.
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What’ll happen to your WhatsApp account if you don’t agree to new privacy policy

WhatsApp has revealed what will happen to the accounts of users who don't agree to its controversial new privacy policy by the May 15 deadline.
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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm. The post Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern appeared first on Search Engine Journal.
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8 Types of High-Performing Video Content to Upgrade Your Marketing Strategy [Infographic]

Looking to implement a better video strategy? Check out these tips.
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Understanding Facebook's News Ban in Australia, and What it Means for the Platform Moving Forward

Facebook has taken the drastic step of banning news content in the Australian market. Was that the right move for the platform?
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Google May Treat Press Releases Different From Other Content via @MattGSouthern

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
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Tips And Tricks For Instagram

Instagram is one of the newcomers in the social media world. But, it has been the most engaging social media among all others. Instagram is mostly visual and its attractive interface keeps users enjoying it....read more The post Tips And Tricks For Instagram appeared first on Social Media Explorer.
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LinkedIn's Developing a New Freelance Marketplace Platform to Facilitate New Opportunities

LinkedIn is reportedly developing a new freelance marketplace which will enable users to find and book relevant contract workers.
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Leaning on Family During Times of Crisis

Andrew Napolitano is a well-known face to most people in America. His experience as a judge and popular lawyer spans well over 4 decades long. He is probably most known for having sharp legal opinions...read more The post Leaning on Family During Times of Crisis appeared first on Social Media Explorer.
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3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980

When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics. The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
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How Blockchain Technology Can Monetize User Attention

Attention is a resource of limited supply. Each of us only has so much attention to offer, making our time precious to us. Outside of the workplace however, our attention is rarely compensated with hard...read more The post How Blockchain Technology Can Monetize User Attention appeared first on Social Media Explorer.
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The best LGBTQ dating apps for Android and iOS

Here's our pick of the best LGBTQ dating apps available for Android and iOS, ranging from those for specific groups to those that are more broadly inclusive.
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Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads

Snapchat has published a new study which underlines the rising effectiveness of shorter video ads.
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How to Perform a SWOT Analysis for SEO via @JRiddall

Here's how to use the popular SWOT analysis in your SEO strategy to make sense of your strengths, weaknesses, opportunities and threats in search. The post How to Perform a SWOT Analysis for SEO via @JRiddall appeared first on Search Engine Journal.
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Instagram Reels Strategy: What Marketers Need to Know

Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity […] The post Instagram Reels Strategy: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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Get Reels: How Brands Can Use Instagram’s Newest Feature

Today’s consumer trends favor short-form content that aims to entertain. Technology has shaped every part of our lives, leading to an increased demand for instant gratification. After all, about 81% of Americans own smartphones. And digital natives —...read more The post Get Reels: How Brands Can Use Instagram’s Newest Feature appeared first on Social Media Explorer.
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Twitter Launches Live Test of Voice Recordings in DMs

Twitter is launching a test of voice DMs in Brazil, India and Japan, a new way to connect via message.
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10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe

There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog. The post 10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe appeared first on Search Engine Journal.
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How to Reduce Wasteful Facebook Ad Spending

Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off? In this article, you’ll learn how to identify ads you should stop spending money on. To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:  #1: Cost Per […] The post How to Reduce Wasteful Facebook Ad Spending appeared first on Social Media Examiner | Social Media Marketing.
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LinkedIn Publishes New Guide to Account Based Marketing

LinkedIn has published a new guide to account-based marketing and how businesses can use LinkedIn in their ABM approach. 
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16 Marketing Tactics That Work in 2021

Choosing the most suitable marketing tactics depends on your marketing objectives, budget, and who and where your target audience is. Keep that in mind as you read through these 16 tried and tested marketing tactics: Promote your content as much… Read more › The post 16 Marketing Tactics That Work in 2021 appeared first on SEO Blog by Ahrefs.
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What Are Keywords & How They Work in PPC via @AndrewLolk

Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively. The post What Are Keywords & How They Work in PPC via @AndrewLolk appeared first on Search Engine Journal.
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How to Use Facebook Ads to Reach Global Markets

Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […] The post How to Use Facebook Ads to Reach Global Markets appeared first on Social Media Examiner | Social Media Marketing.
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LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]

LinkedIn has shared some new advice on how brands can create more effective, engaging creative elements.
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Nano Influencers: Who Are They and How to Work With Them [Infographic]

When mapping out your influencer marketing strategy, don't overlook the value of those with smaller, but more engaged, audiences.
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Law School: Is it as Stressful as People Think?

Law school is one of the most appealing forms of education that a vast number of people strive for. Unlike many other degrees, achieving success in law school leads to many lucrative jobs. With that...read more The post Law School: Is it as Stressful as People Think?   appeared first on Social Media Explorer.
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Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern

Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages. The post Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern appeared first on Search Engine Journal.
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Twitter Revue: Email Newsletters? What You Need to Know

Want to turn your Twitter followers into email newsletter subscribers? Have you heard of Revue? In this article, you’ll learn how to use Twitter Revue to create email newsletters your followers can subscribe to. Why Use Twitter Revue for Newsletters? Twitter has long been used by thought leaders, business owners, brands, authors, and content creators […] The post Twitter Revue: Email Newsletters? What You Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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21 Instagram Facts for 2021 [Infographic]

This infographic outlines a range of key usage stats and trend insights for your Instagram planning. 
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Local SEO: 22 Ways to Improve Your Online Presence in 2021 [Infographic]

Improve your local SEO performance with these key tips and notes. 
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Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. The post Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern appeared first on Search Engine Journal.
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Joseph Ashford of K4 Global Reveals His Top Marketing Tips for Entrepreneurs

Entrepreneurs have so much energy that it can sometimes be difficult for them to figure out the best ways to connect with people through marketing. They might have 12 ideas in their head at any given...read more The post Joseph Ashford of K4 Global Reveals His Top Marketing Tips for Entrepreneurs appeared first on Social Media Explorer.
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Facebook Provides Tips on How to Create Effective Instagram Reels Content

Looking to get into Instagram Reels for your business? Facebook has provided some pointers on creating effective Reels content.
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Breaking Down the TikTok Playbook to Take on Instagram (and Everyone Else)

With dozens of apps competing for users’ attention, TikTok is the latest front-runner in the war to keep people scrolling. The Chinese-owned video app is the fastest-growing social media platform of all time, with roughly 80 million monthly active users. With...read more The post Breaking Down the TikTok Playbook to Take on Instagram (and Everyone Else) appeared first on Social Media Explorer.
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Google My Business & Local SEO in 2021 [Podcast]

On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business and Local Search in 2021. First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory. Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations. Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management. Today’s episode of the Search Engine Journal show is dedicated to Hamlet Batista. The post Google My Business & Local SEO in 2021 [Podcast] appeared first on Search Engine Journal.
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Experiment With TikTok Today to Master Tomorrow’s Marketing — Here’s How to Start

TikTok burst onto the social media scene in August 2018. Less than two years later, the video-sharing app has seen more than 2 billion global downloads. TikTok is a unique platform that demands a new approach...read more The post Experiment With TikTok Today to Master Tomorrow’s Marketing — Here’s How to Start appeared first on Social Media Explorer.
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Instagram Plans to Launch Multi-Participant Live-Streams Later This Month

Instagram will soon enable users to go live with up to three people at a time on a single stream. 
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Importance of Daily Gratitude

Democracies devolving into chaos. Natural disasters ravaging multiple countries. To top it all off, a pandemic is raging across the entire globe. Life can be tough sometimes. The world can be a chaotic place and...read more The post Importance of Daily Gratitude appeared first on Social Media Explorer.
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What Is Quality Score & Why It Matters via @siliconvallaeys

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score. The post What Is Quality Score & Why It Matters via @siliconvallaeys appeared first on Search Engine Journal.
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The future of Facebook is Instagram

As Facebook itself slowly declines, Facebook Inc. is seemingly shifting its focus to Instagram and using the platform to test new ideas and approaches.
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7 Best Marketing Newsletters (Most Voted For)

The media has dubbed it the “Substack revolution.” Journalists, venture capitalists, marketers—it seems like everyone is starting a newsletter these days. But with more newsletters comes more choice, which makes it more challenging than ever to cut through the noise… Read more › The post 7 Best Marketing Newsletters (Most Voted For) appeared first on SEO Blog by Ahrefs.
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Facebook reportedly has a Clubhouse clone in its sights

Audio-based social app Clubhouse has been causing a stir lately, so it's little surprise that Facebook is reportedly looking to develop something similar.
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Dean DeCarlo of Mission Disrupt Discusses 4 Actions Advertisers Need to Take in Response to iOS 14 Privacy Changes

What is Apple’s IOS 14 Update? Apple is currently testing the privacy update in a beta version of iOS 14, which is expected to roll out to all users in early spring. Apple has announced...read more The post Dean DeCarlo of Mission Disrupt Discusses 4 Actions Advertisers Need to Take in Response to iOS 14 Privacy Changes appeared first on Social Media Explorer.
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Twitter mulls subscriptions that would rid your feed of ads

Twitter is looking into the idea of letting its community pay an annual fee that would banish ads from feeds and help boost the company's revenue.
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How to Get Started with Creating a Vision Board

Introduction A vision board is a visual aid, like a poster board, where someone can post the things that matter the most to them, such as goals to achieve, places to go, or who they...read more The post How to Get Started with Creating a Vision Board appeared first on Social Media Explorer.
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Using SEO, User Experience & Accessibility to Improve Search Results via @kim_cre8pc

It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all. The post Using SEO, User Experience & Accessibility to Improve Search Results via @kim_cre8pc appeared first on Search Engine Journal.
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Facebook Ad Library: How to Model Your Competitors

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […] The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing.
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TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest

TikTok has published a new trends report, highlighting all the key topics that saw significant growth in interest on the platform throughout 2020.
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How to delete messages in Facebook Messenger

Ever wished you could erase the conversations you've had in Facebook Messenger? Well, you can, and the process is actually quite easy. Here's how to do it.
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On-Page SEO: Complete Beginner’s Guide

Do you want to know how to optimize your web pages perfectly? You’re in the right place. You’ve got a keyword in mind for which you want to rank. You may even already have a GREAT piece of content. Now… Read more › The post On-Page SEO: Complete Beginner’s Guide appeared first on SEO Blog by Ahrefs.
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How to Start a Clubhouse Room and Moderate Like a Pro

Are you using the Clubhouse app? Wondering how to start and moderate an engaging Clubhouse room? In this article, you’ll discover how the pros host and moderate a room on Clubhouse. Learn how to add other moderators, bring people to the stage, mute people, and more. To learn how to create and moderate a Clubhouse […] The post How to Start a Clubhouse Room and Moderate Like a Pro appeared first on Social Media Examiner | Social Media Marketing.
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Should Marketers be Considering the Potential of Rising Social App Clubhouse?

Clubhouse is the hot new social app of the moment - but does it have value for social media marketers?
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How to go live on TikTok

Are you ready to start your live streaming career? Here is how to go live on TikTok with only a few taps.
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