TikTok Launches New Small Business Resource Center for Marketers

TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities.
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Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.
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Social Media Video Made Simple: How to Easily Make Great Videos

Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview Pelpina Trip on the Social Media Marketing Podcast. Pelpina is a video expert who helps businesses grow their visibility with online video. She’s the author […] The post Social Media Video Made Simple: How to Easily Make Great Videos appeared first on Social Media Examiner | Social Media Marketing.
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Marketing Objectives: How to Set Them Right (with Examples)

Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following, it might not align with what you’re trying to achieve… Read more › The post Marketing Objectives: How to Set Them Right (with Examples) appeared first on SEO Blog by Ahrefs.
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YouTube Adds New 'Shorts' Shortcut Button to User Home Screens in India

YouTube has added a new element to its TikTok-like 'Shorts' function, with a new shortcut on the home screen.
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Snapchat Offers Tentative Support for UK MP's Call for Labels on Digitally Altered Images

A UK MP recently proposed a new law which would require social platforms to add labels to all digitally altered images.
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Pros And Cons Of Break/Fix Vs. Managed IT

All businesses in the world need to have an approach to IT which is robust, and which keeps them competitive in their industry. If you don’t have that, you are going to find many problems...read more The post Pros And Cons Of Break/Fix Vs. Managed IT appeared first on Social Media Explorer.
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Nontechnical IT Tasks You Can Perform to Protect Your Data

When you think of cybersecurity you probably think of software solutions and processes that are technical and out of your control. Cybersecurity products and processes can indeed be technical and need professional oversight, but there...read more The post Nontechnical IT Tasks You Can Perform to Protect Your Data appeared first on Social Media Explorer.
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3 Ways to Use Instagram's New Keyword Search Option to Grow Your Business

Instagram recently updates its search functionality, which opens up new possibilities for your research and marketing efforts.
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Tips for Managing Social Media Accounts For an Online Clothing Store

If you have an online clothing store or any other kind of online store, you know how important it is to advertise on social media. Unfortunately, so does everyone else. In order to work social...read more The post Tips for Managing Social Media Accounts For an Online Clothing Store appeared first on Social Media Explorer.
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How to Grow Your Email List With a High-Converting Free Offer

Want to grow your email list? Wondering what type of opt-in offers convert best? In this article, you’ll discover three types of assets you can use to attract new email subscribers and how to validate your email opt-in offer through market research before you launch it. You’ll also get benchmark conversion rates to assess whether […] The post How to Grow Your Email List With a High-Converting Free Offer appeared first on Social Media Examiner | Social Media Marketing.
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Snapchat Shares New insights into Consumer Behavior and Trends

Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking.
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Mobile-first Indexing: What You Need to Know

We’re in a mobile era. It’s been over five years since the number of mobile searches overtook the number of desktop searches. It makes sense for Google to index and rank content based on the mobile pages since more people… Read more › The post Mobile-first Indexing: What You Need to Know appeared first on SEO Blog by Ahrefs.
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Nine Year-Old Ryan Kaji Once Again Leads YouTube's Top Earners for the Year

Forbes has published its annual listing of the highest-earning stars on YouTube.
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Facebook Contest Strategy: How to Grow With Contests

Want to run a Facebook giveaway that attracts leads, not prize-hunters? Looking for a good plan? In this article, you’ll learn how to craft a contest that serves your business goals. You’ll also find advice to develop Facebook ads for your campaign and how to nurture prospects through the customer journey after the contest ends. […] The post Facebook Contest Strategy: How to Grow With Contests appeared first on Social Media Examiner | Social Media Marketing.
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5 Passwords Mistakes You’re Making

According to Michael Chertoff, former secretary of the U.S. Homeland Security, “the password is the weakest link in cybersecurity.” While many people think that their passwords keep them safe, it turns out passwords don’t fully...read more The post 5 Passwords Mistakes You’re Making appeared first on Social Media Explorer.
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TikTok Adds 'Year in Review' Option to Highlight the Clips That You Engaged with Throughout the Year

TikTok has added a new 'Year in Review' option to showcase your personal top trends in the app from 2020.
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Snapchat Shares Top AR Campaigns of 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020.
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5 Essential Tips for New Social Media Marketing Freelancers

There’s no doubt that 2020’s COVID-19 pandemic has changed the world as we know it is so many different ways. In terms of the world of work, employers across a range of industries began acknowledging...read more The post 5 Essential Tips for New Social Media Marketing Freelancers appeared first on Social Media Explorer.
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Clubhouse App: How to Get Started

New to Clubhouse App? Wondering how to use Clubhouse? In this article, you’ll discover how Clubhouse works and how you can use Clubhouse to build your authority and your business. What Is Clubhouse App? If you’ve been hanging out on social media the past couple of weeks, you’ve probably heard a new buzzword: Clubhouse. This […] The post Clubhouse App: How to Get Started appeared first on Social Media Examiner | Social Media Marketing.
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Pinterest Shares New Marketing Guides for Restaurants and Streaming Services in 2021

Pinterest has published two new guides to help restaurant and entertainment brands prepare their Pin campaigns for the year head.
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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more! The post Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast] appeared first on Search Engine Journal.
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Instagram Shares Insight into the Most Popular Holiday Cookies Across the US

Instagram has shared some data-backed insights into the most popular holiday cookies across the US.
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The Marketing Calendar for 2021 [Infographic]

Linqia has published a new marketing calendar for 2021, highlighting all the key dates and events to keep in mind.
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How SEO can Help Launch a Small Business

Launching a small business is no easy task. There are a number of things to take into consideration, such as products and stock, payment processing and of course marketing. If no one knows about your...read more The post How SEO can Help Launch a Small Business appeared first on Social Media Explorer.
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Google Search Patent Update – December 18, 2020 via @theGypsy

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here. The post Google Search Patent Update – December 18, 2020 via @theGypsy appeared first on Search Engine Journal.
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Snapchat Shares New insights into Christmas and New Year's Trends

Snapchat has shared some new insights into how Snapchatters are planning to celebrate the New Year, along with Christmas giving trends.
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Google Adds New AR 'Try-On' Ads within Google Shopping

Google is testing out its own version of AR 'Try-on' ads within Google Shopping listings.
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Online Banking Safety Tips

The future of banking is online, and while sending or receiving money and accepting or making payments from our smartphones feels like the zenith of efficiency and comfort, the system comes with its downsides. Our...read more The post Online Banking Safety Tips appeared first on Social Media Explorer.
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How to Create YouTube Video Ads That Convert

Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, I interview Tom Breeze on the Social Media Marketing Podcast. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. […] The post How to Create YouTube Video Ads That Convert appeared first on Social Media Examiner | Social Media Marketing.
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Twitter tests Spaces, an audio-only chatroom

Twitter is testing Spaces, a new voice chatroom feature that lets users discuss their thoughts and opinions, with followers using speech instead of text.
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6 Best Marketing Podcasts (Most Voted For)

We also got suggestions from other Facebook marketing groups, Twitter, and LinkedIn. In total, we received close to 90 suggestions and hundreds of votes—with most going to just six podcasts. Authority Hacker Everyone Hates Marketers Marketing School Perpetual Traffic Niche… Read more › The post 6 Best Marketing Podcasts (Most Voted For) appeared first on SEO Blog by Ahrefs.
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Reviewing Emiiko As An Instagram Growth Service

Growing your Instagram presence is essential for your account’s expansion and success. Many users have leveraged the power of Instagram Growth services over the last few years to make sizable followers and like gains on...read more The post Reviewing Emiiko As An Instagram Growth Service appeared first on Social Media Explorer.
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Profit per Click: What It Is & Why You Should Track It via @DigitalSamIAm

Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can do that. The post Profit per Click: What It Is & Why You Should Track It via @DigitalSamIAm appeared first on Search Engine Journal.
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Twitter Updates its Efforts to Tackle COVID-19 Vaccine Misinformation

As COVID-19 vaccinations begin around the world, Twitter is updating its approach to combating vaccine misinformation to help ensure optimal take-up.
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Facebook Takes More Proactive Steps to Alerts Users Who've Engaged with Misinformation

Facebook will start sending users specific notifications about posts they've engaged with that have later been identified as false.
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Startup Fortune Founder Mervik Haums Launches New Branding Platform for SMM Entrepreneurs from the ME

Mervik Haums’ new platform will help Middle Eastern entrepreneurs and startups with their branding and marketing. PRN, a public relations, marketing and branding platform led by entrepreneur Mervik Haums will work with Middle Eastern entrepreneurs...read more The post Startup Fortune Founder Mervik Haums Launches New Branding Platform for SMM Entrepreneurs from the ME appeared first on Social Media Explorer.
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Facebook Adds New Monetization Tools for Gaming Streamers

Facebook has added some new monetization options for gaming streamers ahead of the holidays.
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How to Use an Email Sequence to Turn Prospects Into Customers

Use email in your marketing? Wondering how an email sequence can help turn people into customers? In this article, you’ll learn about an email sequence that creates genuine loyalty and grows sales. You’ll also discover how to recycle this email system to stay engaged with your audience over time. Finally, you’ll find out how to […] The post How to Use an Email Sequence to Turn Prospects Into Customers appeared first on Social Media Examiner | Social Media Marketing.
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The Nature Of Small Business

A small business is any company that is operated online or maintains only one or a few locations. It must be staffed by a relatively small group of people in order to be considered a...read more The post The Nature Of Small Business appeared first on Social Media Explorer.
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The Benjy Grinberg Scholarship and Nine Others for Students of the Performing and Visual Arts

Students in the performing and visual arts often take advantage of scholarship opportunities in order to achieve their dreams of a creative career. The search for scholarships for creative students can be a difficult one,...read more The post The Benjy Grinberg Scholarship and Nine Others for Students of the Performing and Visual Arts appeared first on Social Media Explorer.
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How Marketers Show the Value of Their Work: A 3-Step Guide

It's one thing being excellent at what you do; it's another thing to prove it. Show your work's value with one report.
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Why Clubhouse App Might Be the Next Major Social Media Platform

Have you heard people talking about the Clubhouse app? Wondering why people are obsessed with this social platform and what it could mean for you? In this article, I’ll explain what Clubhouse is and why it might become a breakout social platform. I’ll also share my experience and why I believe Clubhouse has staying power. […] The post Why Clubhouse App Might Be the Next Major Social Media Platform appeared first on Social Media Examiner | Social Media Marketing.
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Periscope Down? New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement

A new finding within Twitter's back-end code suggests that its separate live-streaming app Periscope may soon be put out to pasture.
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Why Planting Helps The Environment

We all know that plants are important for a healthy environment, but what most people don’t know is just how much they impact the environment. Plants not only provide us with food, but they also...read more The post Why Planting Helps The Environment appeared first on Social Media Explorer.
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YouTube SEO for Beginners: 10 Best Practices to Get You Started via @brentcsutoras

Getting your video to rank on YouTube takes more than just an amazingly crafted video. Follow these 10 tips to get started on YouTube SEO. The post YouTube SEO for Beginners: 10 Best Practices to Get You Started via @brentcsutoras appeared first on Search Engine Journal.
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LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.
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Tips to Optimize Your Google My Business Listing in 2021

Google My Business listings entail critical business information such as a physical address, phone number, and email address, business hours, websites, and if available, photos, posts, and reviews. All these appear right in the search...read more The post Tips to Optimize Your Google My Business Listing in 2021 appeared first on Social Media Explorer.
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How to Analyze Site Visitor Engagement With Google Analytics Reports

Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey? In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust […] The post How to Analyze Site Visitor Engagement With Google Analytics Reports appeared first on Social Media Examiner | Social Media Marketing.
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Pinterest Partners with NAACP on New Inclusion Advisory Council

Pinterest has announced the formation of a new partnership with the NAACP as it seeks to improve its diversity and inclusion initiatives.
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Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

Also on this week's Marketing O'Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more. The post Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
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