When does customer retention happen? A common misconception about customer retention is the idea that customer retention happens after you have a customer. In reality, customer retention begins with marketing. There are a variety of...read more
The post Best Marketing Practices to Increase Customer Retention appeared first on Social Media Explorer.
http://dlvr.it/RkJ1VN
Sunday, October 25, 2020
Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern
Facebook Business Suite is a new hub on mobile and desktop where businesses can access tools to manage their presence on Facebook, Instagram, and Messenger.
The post Facebook Business Suite Combines Pages, Instagram, & Messenger Tools via @MattGSouthern appeared first on Search Engine Journal.
http://dlvr.it/RkHb9g
http://dlvr.it/RkHb9g
Saturday, October 24, 2020
Track These 3 SEO KPIs to Make Better Marketing Decisions
In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,… Read more ›
The post Track These 3 SEO KPIs to Make Better Marketing Decisions appeared first on SEO Blog by Ahrefs.
http://dlvr.it/RkGBf0
http://dlvr.it/RkGBf0
YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership
With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.
http://dlvr.it/RkFkB5
http://dlvr.it/RkFkB5
Sustainability Marketing: What Every Brand Needs to Know
Sustainability can be a big and intimidating word. If you’re a business, it might be a way of mitigating risk, managing legislation, reporting on your environmental and social governance policies, advancing the UN’s Sustainable Development...read more
The post Sustainability Marketing: What Every Brand Needs to Know appeared first on Social Media Explorer.
http://dlvr.it/RkFFdB
http://dlvr.it/RkFFdB
5 Ways to Avoid Customer Service Slumps During a Pandemic
Modern thought leaders love to emphasize invested employees, integration of technology, and supply chain management as the most important elements of running a successful business. However, at the end of the day, these pale in...read more
The post 5 Ways to Avoid Customer Service Slumps During a Pandemic appeared first on Social Media Explorer.
http://dlvr.it/RkDpYB
http://dlvr.it/RkDpYB
Friday, October 23, 2020
How Machine Learning Is Changing SEO & How to Adapt via @wburton27
Artificial intelligence is changing SEO. Here's what you'll need to do to optimize for machine learning and terminate the competition.
The post How Machine Learning Is Changing SEO & How to Adapt via @wburton27 appeared first on Search Engine Journal.
http://dlvr.it/RkCB4j
http://dlvr.it/RkCB4j
Facebook Adds New Organic Post Testing Option to Creator Studio
Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.
http://dlvr.it/RkBVTd
http://dlvr.it/RkBVTd
Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program
Facebook has launched a new training program with Coursera to help people get certified digital marketing training.
http://dlvr.it/Rk9q6f
http://dlvr.it/Rk9q6f
How to Add Keywords in Your Copy While Making Google Love You via @tonynwright
Discover some best practices for adding keywords in your web copy that makes sense to users and works for search engines.
The post How to Add Keywords in Your Copy While Making Google Love You via @tonynwright appeared first on Search Engine Journal.
http://dlvr.it/Rk9CY9
http://dlvr.it/Rk9CY9
Thursday, October 22, 2020
What Is Schema Markup? How to Use It for SEO
You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach… Read more ›
The post What Is Schema Markup? How to Use It for SEO appeared first on SEO Blog by Ahrefs.
http://dlvr.it/Rk7RXC
http://dlvr.it/Rk7RXC
3 New LinkedIn Company Page Features for Marketers
Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […]
The post 3 New LinkedIn Company Page Features for Marketers appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/Rk6kWJ
http://dlvr.it/Rk6kWJ
Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season
Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns.
http://dlvr.it/Rk63N2
http://dlvr.it/Rk63N2
Google Confirms Search Console Reporting is Delayed via @MattGSouthern
Google Search Console is affected by an issue that’s causing delays in updating the Index Coverage report.
The post Google Confirms Search Console Reporting is Delayed via @MattGSouthern appeared first on Search Engine Journal.
http://dlvr.it/Rk5S22
http://dlvr.it/Rk5S22
Wednesday, October 21, 2020
4 Paid Tactics to Grow Your Instagram Following
The Instagram algorithm is constantly being modified and this is affecting users who rely on Instagram for organic methods negatively. As your reach and engagement are dwindling. One way to beat this algorithm change is...read more
The post 4 Paid Tactics to Grow Your Instagram Following appeared first on Social Media Explorer.
http://dlvr.it/Rk3j05
http://dlvr.it/Rk3j05
3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence
eCommerce is on the rise in 2020, with projections showing that it's advanced by half a decade within months due to the COVID-19 lockdowns.
http://dlvr.it/Rk2zvD
http://dlvr.it/Rk2zvD
Oracle Wins in TikTok Takeover Race, Though Technical Questions Remain
After weeks of intense negotiations, Oracle has now been named as the preferred partner for TikTok in the US.
http://dlvr.it/Rk2Hlc
http://dlvr.it/Rk2Hlc
Tuesday, October 20, 2020
Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin
In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content.
The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjzvhQ
http://dlvr.it/RjzvhQ
Rusty Tweed Shares How to Use Social Media to Find Scholarships
Rusty Tweed is interested in helping students find scholarship opportunities. Scholarships can be a crucial aspect of access to higher education, and students should look at all possible avenues to receive these funds. Students should...read more
The post Rusty Tweed Shares How to Use Social Media to Find Scholarships appeared first on Social Media Explorer.
http://dlvr.it/RjzBKB
http://dlvr.it/RjzBKB
Twitter's Testing Audio Clips in DMs with Users in Brazil
After releasing audio clips in tweets back in June, Twitter is now also testing audio DMs with some users.
http://dlvr.it/RjyT0W
http://dlvr.it/RjyT0W
What Are Breadcrumbs & Why Do They Matter for SEO? via @annaleacrowe
Breadcrumbs are navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO.
The post What Are Breadcrumbs & Why Do They Matter for SEO? via @annaleacrowe appeared first on Search Engine Journal.
http://dlvr.it/Rjxsbn
http://dlvr.it/Rjxsbn
Monday, October 19, 2020
Growthoid Review: A Powerful Tool to Boost Organic Instagram Followers
Here’s how Growthoid can get you more real Instagram followers and get more eyes looking at your content. It’s a total game changer. There’s no shortage of competition on Instagram, and with 1 billion active...read more
The post Growthoid Review: A Powerful Tool to Boost Organic Instagram Followers appeared first on Social Media Explorer.
http://dlvr.it/Rjw700
http://dlvr.it/Rjw700
Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update
Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.
http://dlvr.it/RjvR1b
http://dlvr.it/RjvR1b
Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through
Google is adding a new video ad metric which tracks conversions after viewing your ad, even if the user doesn't initially click.
http://dlvr.it/RjtlRH
http://dlvr.it/RjtlRH
LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST]
This week on Marketing O'Clock, LinkedIn targeting can now be used by Microsoft advertisers, Facebook limits the number of ads you can run, and more.
The post LinkedIn Targeting Available for Microsoft Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
http://dlvr.it/Rjt9Lg
http://dlvr.it/Rjt9Lg
Sunday, October 18, 2020
20 Year Old Student Grows Some Of The Biggest Businesses Around The World
The rise of influencers and Youtube stars over the past decade has meant that people are influenced by social media and digital stars more than ever. But what if there was an entity that turned...read more
The post 20 Year Old Student Grows Some Of The Biggest Businesses Around The World appeared first on Social Media Explorer.
http://dlvr.it/RjrltJ
http://dlvr.it/RjrltJ
Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators
Google has launched a new platform to facilitate monetizable virtual events for creators.
http://dlvr.it/RjrJdX
http://dlvr.it/RjrJdX
Facebook Outlines Coming Mental Health Support Tools
With the impacts of COVID-19 wearing on many people, Facebook has outlined a range of new mental health resources that it's developing for its apps.
http://dlvr.it/RjqtMv
http://dlvr.it/RjqtMv
Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA] via @theshelleywalsh
We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes.
The post Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA] via @theshelleywalsh appeared first on Search Engine Journal.
http://dlvr.it/RjqSxm
http://dlvr.it/RjqSxm
Saturday, October 17, 2020
Why is Content Marketing Important? 5 Reasons
How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful… Read more ›
The post Why is Content Marketing Important? 5 Reasons appeared first on SEO Blog by Ahrefs.
http://dlvr.it/Rjp930
http://dlvr.it/Rjp930
Facebook Launches 'Get Digital' Program to Improve Digital Literacy Among School Students
Facebook has launched a new program to help students understand the various privacy and security concerns online, with many of them returning to school in digital form.
http://dlvr.it/RjnhJH
http://dlvr.it/RjnhJH
TikTok Leads Social App Downloads Again in August
Despite questions about its future, TikTok was once again the most downloaded non-gaming app in August according to data from Sensor Tower.
http://dlvr.it/RjnFLf
http://dlvr.it/RjnFLf
TikTok is working to stop the spread of a suicide video
TikTok is trying to prevent the spread of a graphic video that shows a man dying by suicide, but its efforts are being hampered by users re-uploading the clip.
http://dlvr.it/RjmpZd
http://dlvr.it/RjmpZd
Friday, October 16, 2020
Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub
Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.
The post Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub appeared first on Search Engine Journal.
http://dlvr.it/Rjl9z5
http://dlvr.it/Rjl9z5
Twitter Shares New Insights into 'Back to School' Discussion Trends [Infographic]
Twitter has shared some new insights into the rising back to school discussion, including key notes on trends that brands can tap into.
http://dlvr.it/RjkWRv
http://dlvr.it/RjkWRv
Instagram Adds 'Suggested Reels' Display in Main Feed, Launches Monthly Reels Trend Insights
Instagram is working on a range of ways to boost its new 'Reels' option in order to capitalize on concerns around TikTok.
http://dlvr.it/Rjjr7R
http://dlvr.it/Rjjr7R
PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin
Learn the basics of paid search marketing and everything you need to know about how pay-per-click advertising works from our PPC 101 guide.
The post PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjjFQs
http://dlvr.it/RjjFQs
Thursday, October 15, 2020
301 vs. 302 Redirects for SEO: Which Should You Use?
But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differently.… Read more ›
The post 301 vs. 302 Redirects for SEO: Which Should You Use? appeared first on SEO Blog by Ahrefs.
http://dlvr.it/RjgG5Q
http://dlvr.it/RjgG5Q
Brand Awareness Proves a Top Priority for Brands on Social [Infographic]
After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.
http://dlvr.it/RjfZ7N
http://dlvr.it/RjfZ7N
Facebook Outlines New Measures to Protect the Integrity of the US Presidential Election
With the US election looming, Facebook has announced a range of additional measures to protect voters from manipulation.
http://dlvr.it/Rjdv6T
http://dlvr.it/Rjdv6T
What the biggest tech companies are doing to make the 2020 election more secure
Wednesday, October 14, 2020
Buy Your Metadata SEO T-Shirt Now [September Only] via @MrDannyGoodwin
Are you a master of metadata? Well, you're gonna love Search Engine Journal's new SEO-themed T-shirt – available to buy now, for one month only.
The post Buy Your Metadata SEO T-Shirt Now [September Only] via @MrDannyGoodwin appeared first on Search Engine Journal.
http://dlvr.it/RjbX5h
http://dlvr.it/RjbX5h
How to Write Facebook Ads That Reduce the Barrier to Purchase
Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […]
The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing.
http://dlvr.it/RjZrkT
http://dlvr.it/RjZrkT
Facebook is Letting Some Users View Instagram Stories on Facebook
Facebook has launched a new test which enables some users view Instagram Stories on Facebook.
http://dlvr.it/RjZ93K
http://dlvr.it/RjZ93K
Facebook and Twitter flag Trump’s post about mail-in voting
Tuesday, October 13, 2020
How to Use Social Media to Survive & Thrive in Tough Times via @brentcsutoras
Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media.
The post How to Use Social Media to Survive & Thrive in Tough Times via @brentcsutoras appeared first on Search Engine Journal.
http://dlvr.it/RjWnnP
http://dlvr.it/RjWnnP
TikTok Adds New 'Stitch' Feature to Facilitate Video Responses
TikTok has added a new 'Stitch' feature which enables users to re-use snippets of other people's video clips.
http://dlvr.it/RjW5rP
http://dlvr.it/RjW5rP
Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative
Facebook will now enable users to export their posted photos and videos via Dropbox and Koofr, along with Google Photos.
http://dlvr.it/RjVQ0l
http://dlvr.it/RjVQ0l
Facebook is paying some users to suspend their accounts before the 2020 election
Monday, October 12, 2020
Google Ads Limits Search Query Reporting & September Updates [PODCAST]
On this special edition of Marketing O'Clock, a panel of PPC experts discuss Google Ads' search query reporting announcement and the latest PPC updates.
The post Google Ads Limits Search Query Reporting & September Updates [PODCAST] appeared first on Search Engine Journal.
http://dlvr.it/RjS62W
http://dlvr.it/RjS62W
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