Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit via @BrianHarnish

Regularly monitor website updates to ensure site mismanagement doesn’t cause issues later. Here's how to identify issues that can occur in the process. The post Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit via @BrianHarnish appeared first on Search Engine Journal.
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Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

Microsoft has launched a major new AR campaign on Snapchat to promote its coming Xbox Series X titles.
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New Report Looks at App Usage Trends and Adoption of New Apps Over Time

App analytics platform App Annie has released a new report which looks at the state of the app marketplace in 2020.
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Far-right conspiracy group QAnon is surging with TikTok teens

Digital Trends found more than two dozen accounts touting conspiracies, with hundreds of thousands of views.
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Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST]

The Marketing O'Clock team discusses Hulu's new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more. The post Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
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Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The […] The post Facebook Creator Studio: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.
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Google Removes Commission Fees for 'Buy on Google' Product Listings

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks. 
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Google Shakes Up E-commerce With Commission-Free Sales via @MattGSouthern

Google is making it free for retailers to sell products in search results by waiving fees for sales made via the ‘Buy on Google’ option. The post Google Shakes Up E-commerce With Commission-Free Sales via @MattGSouthern appeared first on Search Engine Journal.
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How to Increase Website Authority (Domain Rating)

However, the truth is that while increasing website authority is never a bad thing, increasing the score itself shouldn’t be your primary focus. Instead, you should focus on what causes the score to rise: that’s high-quality backlinks from authoritative websites.… Read more › The post How to Increase Website Authority (Domain Rating) appeared first on SEO Blog by Ahrefs.
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Facebook Adds New Features for Workplace, Including Separate Workplace Chat App and Dark Mode

Facebook is rolling out some new updates for its professional Workplace platform, including dark mode options.
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3 Ways to Boost the Performance of Your Facebook Ads

With more businesses looking to digital channels to maximize their brand and marketing efforts, here are some tips on how to improve your Facebook ads performance.
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WitchTok, the online coven of TikTok witches, is mobilizing against racism

The witches of TikTok are fighting back
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New Google Mortgage Information Search via @martinibuster

Google is rolling out a new mortgage information search. The new feature contains a calculator, videos, and step by step content. The post New Google Mortgage Information Search via @martinibuster appeared first on Search Engine Journal.
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Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue

Snapchat has reported its Q2 2020 numbers, showing increases in both users and revenue in the period.
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Twitter Launches New Crackdown on Right-Wing Conspiracy Group 'QAnon'

Twitter has announced a new crackdown on right-wing conspiracy group QAnon, which has already seen more than 7,000 accounts removed.
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Google Search ‘Site:’ Command is Broken via @MattGSouthern

There’s currently an issue with the ‘site:’ command in Google Search that may fail to show a site’s indexed content. The post Google Search ‘Site:’ Command is Broken via @MattGSouthern appeared first on Search Engine Journal.
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What Are Keywords? How to Use Them for SEO

For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of… Read more › The post What Are Keywords? How to Use Them for SEO appeared first on SEO Blog by Ahrefs.
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Twitter Tests New App Icons and Launch Screen for iOS

Twitter is testing some new looks for its app on iOS, including a new video splash screen intro.
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Instagram Shares Listing of Top Hashtags on Posts About Racial Injustice

Instagram has shared a listing of the most popular hashtags used on posts related to racial injustice to help users both track and participate in the conversation.
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Zuckerberg denies secret deal with Trump for Facebook freedom

CEO confirmed that he speaks with Trump 'from time to time'
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Google Adds Increased Visual Options for Shoppers and Brands via @SusanEDub

Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads. The post Google Adds Increased Visual Options for Shoppers and Brands via @SusanEDub appeared first on Search Engine Journal.
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Social Media Marketing Post-COVID: Marketers Predict the Future

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts.
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Pinterest Will Donate $300k to the Hospitality Sector as Part of New 'Chefs at Home' Initiative

Pinterest is launching a new 'Chefs at Home' initiative which will showcase recipe ideas from leading experts, while helping to support the hospitality sector. 
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Disney said to have significantly downsized spending on Facebook ads

Its ads for Hulu on Instagram have also been paused
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How to Check for Duplicate Content During an SEO Audit via @BrianHarnish

Identifying duplicate content issues is a crucial part of your SEO audit. Here's what you need to check for and how to do it. The post How to Check for Duplicate Content During an SEO Audit via @BrianHarnish appeared first on Search Engine Journal.
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Facebook, Google and Apple Announce New Emoji Updates for World Emoji Day

Today is World Emoji Day, and several platforms have taken the opportunity to announce new emoji updates.
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How to Manage Personal Social Media Interaction for Health During Stressful Times

There’s a lot of stress in the world right now, and your personal social media activity could be adding to your anxiety levels. Here are some tips on how to manage it.
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Volunteers make activism accessible by captioning protest videos

ProtestAccess is working to make Black Lives Matter-related content accessible to the Deaf, visually impaired.
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9 Page-Level Factors to Assess as Part of Your SEO Audit via @BrianHarnish

When conducting an SEO audit, you also have to look at some page-level elements of your website. Here's how to evaluate them. The post 9 Page-Level Factors to Assess as Part of Your SEO Audit via @BrianHarnish appeared first on Search Engine Journal.
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Facebook Shares New Insights into Effective Brand Messaging [Infographic]

Facebook has shared a new set of tips on effective elements of brand promotions on its platforms. 
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Twitter Outlines Specific Detail of Recent Hack: 130 Accounts Impacted, Personal Information Compromised

Twitter has provided a new update on the full extent of the recent hack which targeted the accounts of several high profile users.
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IT Outsourcing Guide: How to Choose an Social Engagement Model

Entrepreneurs who are considering software development outsourcing have plenty of choices to make: which zone to choose, which particular country, and lastly — which engagement model to use as a basis for upcoming collaboration. All...read more The post IT Outsourcing Guide: How to Choose an Social Engagement Model appeared first on Social Media Explorer.
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7 Errors You Should Avoid in Social Media Marketing

In this digital era, what can be better than a social media strategy for marketing a business? With this channel, brands can get up close with their clientele by providing a platform for questions, complaints,...read more The post 7 Errors You Should Avoid in Social Media Marketing appeared first on Social Media Explorer.
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Facebook Will Add New Labels to All Posts from Politicians Which Mention Voting

Facebook will add new labels to all tweets from politicians that mention voting.
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Google Looks to Maximize its eCommerce Appeal with New Video Review and Shopping Platform

Google has released a new app focused on product tutorials as part of its broader push to maximize its eCommerce opportunities.
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8 Tips for Consistent Messaging in Your Marketing Efforts

Customers are observant. When they encounter brand messaging that doesn’t match their past experience, they take notice. Once or twice, that might not be a big deal. But to build real customer relationships, brands need...read more The post 8 Tips for Consistent Messaging in Your Marketing Efforts appeared first on Social Media Explorer.
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Social Media and SEO is More Important Than Ever for Small Business Survival

The outbreak of the Covid-19 virus has thrown the global economy into a spin.  This turmoil has led to massive business failures among both the large and the small.   Savvy businesses are surviving and some...read more The post Social Media and SEO is More Important Than Ever for Small Business Survival appeared first on Social Media Explorer.
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Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads

Google is launching some more new ad tools to help businesses showcase their offers and maximize branding.
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Twitter Rolls Out New Direct Message Overlay to All Desktop Users

Twitter users on desktop will now be able to respond to direct messages without having to leave their main tweet feed, with Twitter adding a new message overlay window.
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The Top 10 Link in Bio Tools You Should Be Using

Do you use a link in bio tool to support your social media marketing efforts? If not, you should! Link in bio tools are extremely important and effective for any brand trying to get web...read more The post The Top 10 Link in Bio Tools You Should Be Using appeared first on Social Media Explorer.
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How to Secure Your Facebook Account

If your Facebook account is hacked, your life might turn into a nightmare. Fortunately, it’s not that easy to hack Facebook. In this article, you’ll find useful advice on how to enhance your password security...read more The post How to Secure Your Facebook Account appeared first on Social Media Explorer.
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How to Create a Facebook Organic Sales Funnel

Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content. #1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects Back in the good old days when organic […] The post How to Create a Facebook Organic Sales Funnel appeared first on Social Media Examiner | Social Media Marketing.
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Facebook Publishes New Report on the Impacts of the COVID-19 Lockdowns on SMBs

Facebook has published a new report which looks at how SMBs are responding to the COVID-19 pandemic across the world.
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Can an Automatic Reload Script Hurt SEO? via @RyanJones

While reloading a script automatically doesn't affect SEO, it's still a bad idea overall. Here's why it's not worth the short-term revenue gains. The post Can an Automatic Reload Script Hurt SEO? via @RyanJones appeared first on Search Engine Journal.
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How Long Should Blog Posts Be? The ‘Truth’ About Content Length

From there, hitting a certain word count shouldn’t be your aim. Your aim should be to write a thorough, engaging, and well-researched post that’s as long as it needs to be: no less and no more. However, the fact that… Read more › The post How Long Should Blog Posts Be? The ‘Truth’ About Content Length appeared first on SEO Blog by Ahrefs.
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How to Create LinkedIn Videos That Work

Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create? In this article, you’ll discover how to produce LinkedIn video that connects with your audience. #1: Begin With a Video Content Audit Research shows that expertise and competence are two of the critical components people require to trust a brand, […] The post How to Create LinkedIn Videos That Work appeared first on Social Media Examiner | Social Media Marketing.
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Snapchat Tests TikTok-Like UX with Vertical Scrolling in Discover

Snapchat has confirmed that it's testing a new, TikTok-like format for scrolling through Discover Snaps.
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How to Become an SEO Expert via @MrDannyGoodwin

Want to become an SEO expert? Awesome! Here are 21 things you need to know to truly become an SEO expert today. The post How to Become an SEO Expert via @MrDannyGoodwin appeared first on Search Engine Journal.
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Growing Pains E-Commerce Businesses Need to Overcome Before Scaling Up

When you made the decision to become an e-commerce business owner, your dreams were big… practically “Amazon big!” In your mind, the sky is the limit, so why can’t your e-commerce business be just as...read more The post Growing Pains E-Commerce Businesses Need to Overcome Before Scaling Up appeared first on Social Media Explorer.
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How to Use Instagram Stories to Promote Your Products

Want to promote your products and services with Instagram Stories? Looking for actionable tips to create intrigue and excitement via Instagram Stories? In this article, you’ll discover how to use Instagram Stories features to create a sense of urgency and leverage scarcity for limited products or offers. To learn how to use Instagram Stories to […] The post How to Use Instagram Stories to Promote Your Products appeared first on Social Media Examiner | Social Media Marketing.
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Facebook Weighs Ban on Political Ads in the Days Leading into the US Presidential Election

Facebook is considering a total ban on election ads in the days leading into the US presidential election, according to new reports.
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