The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster. YouTube: The Best-Kept Secret in Social Media Unlike other social networks, YouTube rarely […] The post The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them) appeared first on Social Media Examiner | Social Media Marketing.
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Twitter apologizes for personal data misuse with timeline alert

If you saw the alert in your timeline, you don't need to panic but the statement it links to is worth your attention.
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Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

The integration provides another way for eCommerce brands to tap into real time tweet discussion.
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Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.
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How to Save Social Media Content for a Marketing Swipe File

Want to save competitors’ social media posts, ads, or comments so you can revisit them later? Curious about the best way to create a social media swipe file? In this article, you’ll learn how to save social media marketing content for a swipe file so you can revisit and iterate on successful posts more efficiently. […] The post How to Save Social Media Content for a Marketing Swipe File appeared first on Social Media Examiner | Social Media Marketing.
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The new ways Meta will pay you to make content for Facebook and Instagram

Meta is expanding a few of its existing monetization programs for creators and adding some new ones. Here's what to expect.
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The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
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How to Identify and Fix Poorly Performing Facebook Ads

Are your Facebook ads underperforming as costs climb? Wondering how to improve delivery, lower costs, or increase conversions? In this article, you’ll learn how to improve your Facebook ads results by updating everything from objectives and targeting to offers and creatives. How to Know When to Update Your Facebook Ads: 3 Places to Look Nearly […] The post How to Identify and Fix Poorly Performing Facebook Ads appeared first on Social Media Examiner | Social Media Marketing.
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How to Complete a Technical SEO Audit in 8 Steps

After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to…Read more ›
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5 Reasons Why YouTube Ads Are The New Facebook Ads

It’s no secret that the release of iOS 14.5 and its dedication to user privacy — specifically, its AppTracking Transparency Framework — shook the foundation of Facebook ads, which have long depended on intense data...read more The post 5 Reasons Why YouTube Ads Are The New Facebook Ads appeared first on Social Media Explorer.
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New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.
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How To Create Your Instagram Content Plan via @sejournal, @brentcsutoras

In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. The post How To Create Your Instagram Content Plan appeared first on Search Engine Journal.
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9 Instagram Bio Ideas for Business

Need to create or update your company’s Instagram bio? Wondering what to include or which features to use? In this article, you’ll learn how to write an Instagram bio for your business using nine essential elements. You’ll also find excellent examples of Instagram bios for businesses across a range of industries. Why Optimizing Your Instagram […] The post 9 Instagram Bio Ideas for Business appeared first on Social Media Examiner | Social Media Marketing.
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13 Top Digital Marketing Tools (Incl. Tips on Using Them)

In this article, we’ll go through these 13 tried and tested digital marketing tools that I’ve used and liked over the years: Ahrefs Hunter Mailchimp SparkToro Brand24 Smartlook Visualping Google Google Forms Google Analytics Google Search Console Google Sheets Google…Read more ›
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Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections

The store will provide new ways to customize your digital self.
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TikTok Announces Full Merger of US User Data to US-Based Systems, Amid New Reports of Chinese Access

TikTok has now merged its US user data to Oracle cloud storage – but reports suggest that China-based staff are still accessing US user info.
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7 Ways To Use Email To Boost Organic Traffic via @sejournal, @brentcsutoras

Here are seven steps you can take to leverage your email campaigns for SEO. The post 7 Ways To Use Email To Boost Organic Traffic appeared first on Search Engine Journal.
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Reddit Acquires Machine Learning Platform Spell to Improve Contextual Matching Algorithms

Spell's systems will help Reddit improve its contextual matching, and ideally drive better engagement.
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LinkedIn Launches Initial Rollout of its New 'Funny' Reaction

Hilarious
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Google’s Preferred Structured Data: JSON-LD vs. Microdata via @sejournal, @martinibuster

What's the best format for structured data? Check out the different types and which markup Google prefers. The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search Engine Journal.
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The Future of Google Analytics

Google has been the king of web analytics since early in its creation. Following their acquisition of Urchin, a top web analytics provider, in 2005, Google created Google Analytics and never bothered to look back....read more The post The Future of Google Analytics appeared first on Social Media Explorer.
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WhatsApp now lets you control who can see your profile

WhatsApp is letting you pick who gets to see different elements of your profile, including your Last Seen status.
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Now You Can Add Corrections To YouTube Videos After Publishing via @sejournal, @MattGSouthern

A new feature for YouTube creators will make it possible to add corrections to videos after they go live. The post Now You Can Add Corrections To YouTube Videos After Publishing appeared first on Search Engine Journal.
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Benefits of Online Advertising

Benefits of Online Advertising Online advertising has grown exponentially in recent years; it creates a direct and immediate connection between companies who want to sell their products and services and people who might be interested...read more The post Benefits of Online Advertising appeared first on Social Media Explorer.
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The Evolution of Marketing: Community Capitalism

Curious how the growth of Web3 will affect marketing? Wondering how to prepare? In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward. The Post-Marketing Era An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence […] The post The Evolution of Marketing: Community Capitalism appeared first on Social Media Examiner | Social Media Marketing.
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Discord’s new content moderation tool will automatically block words and phrases

Discord just released an automated content moderation tool to help manage abusive content in its communities.
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